{"id":1004096375,"date":"2014-05-12T06:59:12","date_gmt":"2014-05-12T14:59:12","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004096375"},"modified":"2022-12-09T01:24:57","modified_gmt":"2022-12-09T09:24:57","slug":"may-issue-millennial-magnets","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/may-issue-millennial-magnets\/","title":{"rendered":"MAY ISSUE: Millennial Magnets"},"content":{"rendered":"

By Paul Rosta, Senior Editor\"Nielsen<\/a><\/em><\/p>\n

This spring, customers age 14 to 25 can win a $500 gift card at four properties owned by Forest City Enterprises Inc. Rather than the usual retail center promotion, the prize is part of a study commissioned by the Cleveland-based REIT: an online survey of young shoppers who visit centers located in West Virginia, Pennsylvania, Nevada and California. Forest City aims to find out what brings these shoppers to its properties and how to get more of them in the door.<\/p>\n

The survey was prompted by an alarming end-of-the-year slump in sales at stores targeting that age group. \u201cThe fourth quarter was a big wakeup call for the retailers,\u201d noted Jane Lisy, senior vice president of marketing for Forest City\u2019s retail division. The survey, she added, will help answer the multifaceted question, \u201cWhy did the Millennials go away, and how can we get them back?\u201d<\/p>\n

The REIT commissioned the study in response to a paradoxical trend: Even as the retail sector in general continues to bounce back\u2014with positive implications for leasing, pricing and development\u2014the end of 2013 demonstrated a significant decline in sales to consumers age 14 to 34.<\/p>\n

Read the full article in the\u00a0May 2014 issue<\/a>\u00a0of CPE. Access is free!<\/em><\/p>\n

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