{"id":1004092181,"date":"2014-03-04T14:31:34","date_gmt":"2014-03-04T22:31:34","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004092181"},"modified":"2022-12-08T21:46:18","modified_gmt":"2022-12-09T05:46:18","slug":"jones-lang-lasalle-becomes-jll","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/","title":{"rendered":"Jones Lang LaSalle Becomes JLL"},"content":{"rendered":"

By Barbra Murray, Contributing Editor<\/em><\/p>\n

\"JLL<\/a><\/p>\n

When the topic of the top global commercial real estate services firms comes up, Jones Lang LaSalle is always on the list and now, JLL will be there in its place. Jones Lang LaSalle, which holds the No. 2 spot on Commercial Property Executive<\/i>\u2019s 2013 Index to the Most Powerful Brokerage Firms, has just begun using its acronym as its name, and will now be known simply as JLL. And there\u2019s a redesigned JLL ‘Worldmark’ logo, to go with the new moniker.<\/p>\n

What\u2019s in a name? For JLL, it is representative of what the firm describes as a \u201cnatural evolution\u201d of its brand as a multi-faceted global real estate services concern. But the motivation for the change goes even further.<\/p>\n

\u201cWe\u2019ve been considering the change to JLL for some time now,\u201d Charles Doyle, chief marketing officer for JLL, told Commercial Property Executive<\/i>. \u201cA significant driver is the way we communicate on digital and mobile channels. The modern name works for apps, Twitter, the website, LinkedIn, on property signs, in print and on uniforms. It also is a more memorable and recognizable way to represent the global scope of our firm. We are located in 75 countries and speak a multitude of languages but we all operate under the JLL name now and into the future.\u201d<\/p>\n

\"Charles<\/a>

Charles Doyle, JLL<\/p><\/div>\n

The name change comes 15 years after real estate services company Jones Lang Wootton and LaSalle Partners came together in a massive merger to form Jones Lang LaSalle. The resulting firm held a management portfolio of approximately 650 million square feet and an investment services portfolio encompassing $20.3 billion of assets. Today, the newly renamed JLL provides management and real estate outsourcing services for a portfolio of 3 billion square feet, and in 2013, it closed $99 billion in sales, acquisitions and finance transactions.<\/p>\n

The firm will continue to be legally identified as Jones Lang LaSalle Inc.; however, as the firm introduces the new name around the world over the next two years, the global real estate community will recognize it as JLL. As Doyle stated in a video distributed to JLL employees, \u201cOur global brand will become more modern and more memorable.\u201d<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Jones Lang LaSalle, which holds the No. 2 spot on Commercial Property Executive\u2019s 2013 Index to the Most Powerful Brokerage Firms, has just begun using its acronym as its name.<\/p>\n","protected":false},"author":969,"featured_media":1004092183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742],"tags":[],"class_list":["post-1004092181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest"],"acf":[],"yoast_head":"\nJones Lang LaSalle Becomes JLL - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jones Lang LaSalle Becomes JLL\" \/>\n<meta property=\"og:description\" content=\"Jones Lang LaSalle, which holds the No. 2 spot on Commercial Property Executive\u2019s 2013 Index to the Most Powerful Brokerage Firms, has just begun using its acronym as its name.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2014-03-04T22:31:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T05:46:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"377\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Barbra Murray\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/\",\"name\":\"Jones Lang LaSalle Becomes JLL - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg\",\"datePublished\":\"2014-03-04T22:31:34+00:00\",\"dateModified\":\"2022-12-09T05:46:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/d1edda962dd3af55af8a203870f9fc32\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg\",\"width\":800,\"height\":377},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Jones Lang LaSalle Becomes JLL\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/d1edda962dd3af55af8a203870f9fc32\",\"name\":\"Barbra Murray\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9a36d5070adb56de135886aa49db0452b319180ff050dbd70770fd33a3e63774?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9a36d5070adb56de135886aa49db0452b319180ff050dbd70770fd33a3e63774?s=96&d=mm&r=g\",\"caption\":\"Barbra Murray\"},\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/barbra-murray\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Jones Lang LaSalle Becomes JLL - Commercial Property Executive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/","og_locale":"en_US","og_type":"article","og_title":"Jones Lang LaSalle Becomes JLL","og_description":"Jones Lang LaSalle, which holds the No. 2 spot on Commercial Property Executive\u2019s 2013 Index to the Most Powerful Brokerage Firms, has just begun using its acronym as its name.","og_url":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/","og_site_name":"Commercial Property Executive","article_publisher":"https:\/\/www.facebook.com\/CPExecutive","article_published_time":"2014-03-04T22:31:34+00:00","article_modified_time":"2022-12-09T05:46:18+00:00","og_image":[{"width":800,"height":377,"url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg","type":"image\/jpeg"}],"author":"Barbra Murray","twitter_card":"summary_large_image","twitter_creator":"@cpexecutive","twitter_site":"@cpexecutive","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/","url":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/","name":"Jones Lang LaSalle Becomes JLL - Commercial Property Executive","isPartOf":{"@id":"https:\/\/www.commercialsearch.com\/news\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#primaryimage"},"image":{"@id":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#primaryimage"},"thumbnailUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg","datePublished":"2014-03-04T22:31:34+00:00","dateModified":"2022-12-09T05:46:18+00:00","author":{"@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/d1edda962dd3af55af8a203870f9fc32"},"breadcrumb":{"@id":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#primaryimage","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg","width":800,"height":377},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialsearch.com\/news\/jones-lang-lasalle-becomes-jll\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialsearch.com\/news\/"},{"@type":"ListItem","position":2,"name":"Jones Lang LaSalle Becomes JLL"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialsearch.com\/news\/#website","url":"https:\/\/www.commercialsearch.com\/news\/","name":"Commercial Property Executive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/d1edda962dd3af55af8a203870f9fc32","name":"Barbra Murray","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/9a36d5070adb56de135886aa49db0452b319180ff050dbd70770fd33a3e63774?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9a36d5070adb56de135886aa49db0452b319180ff050dbd70770fd33a3e63774?s=96&d=mm&r=g","caption":"Barbra Murray"},"url":"https:\/\/www.commercialsearch.com\/news\/author\/barbra-murray\/"}]}},"jetpack_featured_media_url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/03\/JLL-logo.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004092181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/users\/969"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/comments?post=1004092181"}],"version-history":[{"count":1,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004092181\/revisions"}],"predecessor-version":[{"id":1004615783,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004092181\/revisions\/1004615783"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media\/1004092183"}],"wp:attachment":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media?parent=1004092181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/categories?post=1004092181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/tags?post=1004092181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}