{"id":1004089362,"date":"2014-01-08T08:04:34","date_gmt":"2014-01-08T16:04:34","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004089362"},"modified":"2022-12-08T20:54:11","modified_gmt":"2022-12-09T04:54:11","slug":"behringer-harvard-rebrands-as-part-of-new-strategic-plan","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\/","title":{"rendered":"Behringer Harvard Rebrands as Part of New Strategic Plan"},"content":{"rendered":"<p><i>By Keith Loria, Contributing Editor<\/i><\/p>\n<div id=\"attachment_1004089365\" style=\"width: 160px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/01\/Mattox_Jason16.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004089365\" data-attachment-id=\"1004089365\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\/mattox_jason16\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/01\/Mattox_Jason16.jpg\" data-orig-size=\"204,165\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Mattox_Jason16\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Jason Mattox, of Behringer&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/01\/Mattox_Jason16.jpg?w=204\" class=\"size-thumbnail wp-image-1004089365\" alt=\"Jason Mattox, of Behringer\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/01\/Mattox_Jason16.jpg\" width=\"150\" height=\"150\" \/><\/a><p id=\"caption-attachment-1004089365\" class=\"wp-caption-text\">Jason Mattox, of Behringer<\/p><\/div>\n<p>Behringer Harvard has launched a rebranding initiative that will include streamlining the company name to Behringer, resulting in a new strategic direction for the company.<\/p>\n<p>\u201cOur rebranding is one of the more visible results of our commitment to growing and future-proofing our business,\u201d Jason Mattox, Behringer\u2019s chief operating officer, told <i>Commercial Property Executive<\/i>. \u201cBy simplifying our company name, we intend to signal that we\u2019re changing our strategic direction to take advantage of evolving investor demand.\u201d<\/p>\n<p>The simplified company name and associated rebranding communicate the pivotal shift that has already begun in the company&#8217;s strategic direction. According to Mattox, public and private non-listed real estate investment programs will continue to be an important part of Behringer\u2019s alternative investment programs.<\/p>\n<p>\u201cAt the same time, we are working to diversify our programs and expand our distribution platform,\u201d Mattox added. \u201cOur goal is to bring to market alternative investment programs that represent a wider range of asset types, regulatory constructs, distribution channels and product structures.\u201d<\/p>\n<p>Behringer recently launched ground-breaking investment programs such as the first public non-listed closed-end fund distributed\u00a0through independent broker-dealers and expects to continue to develop its resources in 2014.<\/p>\n<p>\u201cWe have a dedicated sales force and extensive back-office capabilities,\u201d he concluded. \u201cWe also will continue to invest in the infrastructure and technology required to support our platform and our distribution partners.\u201d<\/p>\n<p>Behringer creates, manages and distributes global institutional-quality alternative investment programs for individual and institutional investors. Programs sponsored and managed by the Behringer group of companies have attracted equity of more than $6 billion and made investments into more than $11 billion in assets.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Behringer Harvard has launched a rebranding initiative that will include streamlining the company name to Behringer, resulting in a new strategic direction for the company. <\/p>\n","protected":false},"author":451,"featured_media":1004089365,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742],"tags":[],"class_list":["post-1004089362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Behringer Harvard Rebrands as Part of New Strategic Plan - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Behringer Harvard Rebrands as Part of New Strategic Plan\" \/>\n<meta property=\"og:description\" content=\"Behringer Harvard has launched a rebranding initiative that will include streamlining the company name to Behringer, resulting in a new strategic direction for the company.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2014-01-08T16:04:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T04:54:11+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2014\/01\/Mattox_Jason16.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"204\" \/>\n\t<meta property=\"og:image:height\" content=\"165\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Keith Loria\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\\\/\"},\"author\":{\"name\":\"Keith Loria\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/aaa29b723dad85f2444ae3cb0c4d735f\"},\"headline\":\"Behringer Harvard Rebrands as Part of New Strategic Plan\",\"datePublished\":\"2014-01-08T16:04:34+00:00\",\"dateModified\":\"2022-12-09T04:54:11+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\\\/\"},\"wordCount\":290,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2014\\\/01\\\/Mattox_Jason16.jpg\",\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/behringer-harvard-rebrands-as-part-of-new-strategic-plan\\\/\",\"name\":\"Behringer Harvard Rebrands as Part of New Strategic Plan - 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