{"id":1004088316,"date":"2013-12-13T00:11:26","date_gmt":"2013-12-13T08:11:26","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004088316"},"modified":"2022-12-01T09:51:18","modified_gmt":"2022-12-01T17:51:18","slug":"brand-new-brand-names","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/","title":{"rendered":"Brand-New Brand Names"},"content":{"rendered":"<p>Typically prompted by a corporate acquisition or a new direction, rebranding is a crucial but often overlooked process. A series of well-known commercial real estate brand names have morphed or disappeared in recent years. The scorecard below offers a sampling of some notable new brand names and their predecessors.<\/p>\n<p>For more about the trends in rebranding strategy, be sure to read &#8220;<a href=\"https:\/\/digital.commercialsearch.com\/news\/publication\/?i=188719&amp;p=39\">The Name Game<\/a>&#8221; in the January issue of <em>CPE<\/em>.<\/p>\n<p><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg\"><br \/>\n<\/a><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004088314\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/114cpe_leadership_bonus\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg\" data-orig-size=\"432,846\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"114CPE_leadership_bonus\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg?w=432\" class=\"aligncenter size-full wp-image-1004088314\" alt=\"114CPE_leadership_bonus\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg\" width=\"432\" height=\"846\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg 432w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg?resize=153,300 153w\" sizes=\"auto, (max-width: 432px) 100vw, 432px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Typically prompted by a corporate acquisition or a new direction, rebranding is a crucial but often overlooked process. A series of well-known commercial real estate brand names have morphed or disappeared in recent years. The scorecard below offers a sampling of some notable new brand names and their predecessors. For more about the trends in&hellip;<\/p>\n","protected":false},"author":445,"featured_media":1004088314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37301],"tags":[],"class_list":["post-1004088316","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand-New Brand Names - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Brand-New Brand Names\" \/>\n<meta property=\"og:description\" content=\"Typically prompted by a corporate acquisition or a new direction, rebranding is a crucial but often overlooked process. A series of well-known commercial real estate brand names have morphed or disappeared in recent years. The scorecard below offers a sampling of some notable new brand names and their predecessors. For more about the trends in&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2013-12-13T08:11:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-01T17:51:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"432\" \/>\n\t<meta property=\"og:image:height\" content=\"846\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Paul Rosta\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/\",\"name\":\"Brand-New Brand Names - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg\",\"datePublished\":\"2013-12-13T08:11:26+00:00\",\"dateModified\":\"2022-12-01T17:51:18+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/ed97e8245f278ce01a7b951f706152af\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/#primaryimage\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/12\/114CPE_leadership_bonus.jpg\",\"width\":432,\"height\":846},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Brand-New Brand Names\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/ed97e8245f278ce01a7b951f706152af\",\"name\":\"Paul Rosta\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9c1c95e152828621b403b03a53198a2cb762882a74877838d5ccb2f54ebd769f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9c1c95e152828621b403b03a53198a2cb762882a74877838d5ccb2f54ebd769f?s=96&d=mm&r=g\",\"caption\":\"Paul Rosta\"},\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/paul-rosta-2\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Brand-New Brand Names - Commercial Property Executive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/brand-new-brand-names\/","og_locale":"en_US","og_type":"article","og_title":"Brand-New Brand Names","og_description":"Typically prompted by a corporate acquisition or a new direction, rebranding is a crucial but often overlooked process. 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