{"id":1004073821,"date":"2013-05-16T05:26:05","date_gmt":"2013-05-16T13:26:05","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004073821"},"modified":"2022-12-08T05:14:45","modified_gmt":"2022-12-08T13:14:45","slug":"uli-special-report-opening-speakers-emphasize-need-for-innovation","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/uli-special-report-opening-speakers-emphasize-need-for-innovation\/","title":{"rendered":"ULI Special Report: Opening Speakers Emphasize Need for Innovation"},"content":{"rendered":"<p><strong><\/strong><em><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/05\/ULIspring2013-opener1.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004074304\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/uli-special-report-opening-speakers-emphasize-need-for-innovation\/ulispring2013-opener-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/05\/ULIspring2013-opener1.jpg\" data-orig-size=\"480,270\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"ULIspring2013 opener_480x270\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/05\/ULIspring2013-opener1.jpg?w=480\" class=\"alignright size-medium wp-image-1004074304\" title=\"ULIspring2013 opener_480x270\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/05\/ULIspring2013-opener1.jpg\" alt=\"\" width=\"300\" height=\"168\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/05\/ULIspring2013-opener1.jpg 480w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/05\/ULIspring2013-opener1.jpg?resize=300,169 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>By Suzann D. Silverman, Editorial Director<\/em><\/p>\n<p>Can developers be innovative? While it\u2019s not the priority since developers need to focus on what their customers want and therefore what makes development profitable, they can benefit from use of innovation, said James Waring, executive chairman of CleanTECH San Diego, during the keynote session of the 2013 ULI Spring Meeting in San Diego. \u201cInnovate Real Estate\u201d is the theme of the Urban Land Institute\u2019s big spring event this year. Innovation comes with risk, but it also encourages a search for best practices and the best products, he added.<\/p>\n<p>As needs change, if you can adapt you\u2019ll have a much better chance of surviving, said Greg Horowitt, co-founder &amp; director of global enterprise for Global CONNECT at the University of California at San Diego, invoking Charles Darwin\u2019s theory of survival. \u201cBuilt to evolve\u201d should be the mentality, rather than \u201cbuilt to last,\u201d he added.<\/p>\n<p>Horowitt noted that being innovative does not require shifting thinking 180 degrees. A slight\u2014even 5 percent\u2014change in perspective may allow you to think in a completely new way. He and his fellow speakers invoked Silicon Valley, where innovation is encouraged and failure is simply a reason to abandon an experiment and move on. \u201cDon\u2019t copy Silicon Valley. Steal the elements of Silicon Valley and make it unique,\u201d said Paul Saffo, futurist &amp; managing director of Foresight, Discern Analytics.<\/p>\n<p>But the discussion was not entirely conceptual. On a more practical level, the speakers noted that the real estate industry can help drive trends to make them more beneficial. For instance, while Jessie Knight, chairman &amp; CEO of SDG&amp;E, the local power company, pointed to his company\u2019s partnership efforts with major homebuilders to encourage energy efficiencies within new homes, Waring pointed out that plans to increase the number of solar rooftops from 70,000 to 270,000 would be more effective were grid management improved so credit was actually awarded for the solar use.<\/p>\n<p>The speakers extended their message to municipal thinking, as well, declaring that a natural progression is to transcend city, regional and state borders. \u201cBorders don\u2019t want to exist\u201d said Saffo. He added that government tends to resist this, but regions naturally form their own entities, centered on \u201cproductive residents\u201d rather than \u201ccitizens,\u201d and ignoring this will weaken the country. The comments arose from the welcoming remarks of San Diego mayor Bob Filner, who spoke proudly of the first bi-national Olympic bid, a joint effort of San Diego and Tijuana, Mexico, which cross national borders to operate more naturally as a region.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can developers be innovative? That was the topic of discussion during the opening session at the 2013 ULI Spring Meeting in San Diego.<\/p>\n","protected":false},"author":952,"featured_media":1004074304,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742,1608],"tags":[],"class_list":["post-1004073821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-san-diego"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>ULI Special Report: Opening Speakers Emphasize Need for Innovation - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/uli-special-report-opening-speakers-emphasize-need-for-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ULI Special Report: Opening Speakers Emphasize Need for Innovation\" \/>\n<meta property=\"og:description\" content=\"Can developers be innovative? That was the topic of discussion during the opening session at the 2013 ULI Spring Meeting in San Diego.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/uli-special-report-opening-speakers-emphasize-need-for-innovation\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2013-05-16T13:26:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T13:14:45+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/05\/ULIspring2013-opener1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"270\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Anna Spiewak\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/uli-special-report-opening-speakers-emphasize-need-for-innovation\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/uli-special-report-opening-speakers-emphasize-need-for-innovation\\\/\"},\"author\":{\"name\":\"Anna Spiewak\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/1bbb99675c2609ea2e6792f8b25d7b76\"},\"headline\":\"ULI Special Report: Opening Speakers Emphasize Need for Innovation\",\"datePublished\":\"2013-05-16T13:26:05+00:00\",\"dateModified\":\"2022-12-08T13:14:45+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/uli-special-report-opening-speakers-emphasize-need-for-innovation\\\/\"},\"wordCount\":436,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/uli-special-report-opening-speakers-emphasize-need-for-innovation\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2013\\\/05\\\/ULIspring2013-opener1.jpg\",\"articleSection\":[\"News\",\"San Diego\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/uli-special-report-opening-speakers-emphasize-need-for-innovation\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/uli-special-report-opening-speakers-emphasize-need-for-innovation\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/uli-special-report-opening-speakers-emphasize-need-for-innovation\\\/\",\"name\":\"ULI Special Report: Opening Speakers Emphasize Need for Innovation - 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