{"id":1004071879,"date":"2013-04-29T06:32:35","date_gmt":"2013-04-29T14:32:35","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004071879"},"modified":"2022-12-08T16:39:17","modified_gmt":"2022-12-09T00:39:17","slug":"borderfree-com-expands-extends-lease-at-nycs-292-madison-ave","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/borderfree-com-expands-extends-lease-at-nycs-292-madison-ave\/","title":{"rendered":"Borderfree.com Expands, Extends Lease at NYC\u2019s 292 Madison Ave."},"content":{"rendered":"<p><em>By Peter Fabris, Contributing Writer<\/em><\/p>\n<p><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/madison-ave.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004071880\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/borderfree-com-expands-extends-lease-at-nycs-292-madison-ave\/madison-ave-2\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/madison-ave.jpg\" data-orig-size=\"325,486\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"madison ave\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/madison-ave.jpg?w=325\" class=\"alignleft size-medium wp-image-1004071880\" title=\"madison ave\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/madison-ave.jpg\" alt=\"\" width=\"200\" height=\"300\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/madison-ave.jpg 325w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/madison-ave.jpg?resize=201,300 201w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/a>\u00a0<span style=\"font-size: 13px;line-height: 19px\">Borderfree.com expanded its quarters and extended its lease at 292 Madison Ave. in Manhattan. The e-commerce firm, a provider of technology and services for retailers to transact with consumers worldwide, is relocating one of its two leased spaces in the building to a larger floor. The move expands its footprint by about 5,100 square feet to 22,226 square feet, and is another indication that the owner\u2019s strategy of pre-built renovations on the property to attract youthful technology firms is paying off.<\/span><\/p>\n<p><span style=\"font-size: 13px;line-height: 19px\">Located at East 41<\/span><sup style=\"line-height: 19px\">st<\/sup><span style=\"font-size: 13px;line-height: 19px\"> Street, the 26-story structure was built in 1923 and has about 193,000 square feet of office space with some ground-floor retail. The building is in the center of the vibrant Midtown technology corridor.<\/span><\/p>\n<p><span style=\"font-size: 13px;line-height: 19px\">Less than a year after moving into pre-built offices on the 5<\/span><sup style=\"line-height: 19px\">th<\/sup><span style=\"font-size: 13px;line-height: 19px\"> and 17<\/span><sup style=\"line-height: 19px\">th<\/sup><span style=\"font-size: 13px;line-height: 19px\"> floors, Borderfree.com will take over the 4<\/span><sup style=\"line-height: 19px\">th<\/sup><span style=\"font-size: 13px;line-height: 19px\"> floor and vacate the 17<\/span><sup style=\"line-height: 19px\">th<\/sup><span style=\"font-size: 13px;line-height: 19px\">, providing a larger full-floor, contiguous two-story space. It will also extend its lease to seven years.<\/span><\/p>\n<p>\u201cBorderfree.com leased the two original spaces last year, including the 6,035 square-foot space on the 17<sup>th<\/sup> floor, directly from floor plans based on the building\u2019s first pre-built on the 18<sup>th<\/sup> floor,\u201d said William Payne in a press release, representing the building owner, 292 Madison Avenue Leasehold, L.L.C. \u201cThis expansion is a strong affirmation that our renovation and pre-built programs have been successful.\u201d<span style=\"font-size: 13px;line-height: 19px\">\u00a0<\/span><\/p>\n<p>Mufson Partnership designed both of the 11,113-square-foot pre-built offices. The renovated floors include modern design elements and contemporary layouts featuring high-tech wiring, internet-ready modems, and many additional electrical outlets.<span style=\"font-size: 13px;line-height: 19px\">\u00a0<\/span><\/p>\n<p>\u201cWe are seeing a growth surge among well-established e-commerce and tech clients,\u201d Gerald Nocera, a principal of asset manager Herald Square Properties, told <em>Commercial Property Executive.<\/em> \u201cThese are not start-ups.\u201d<\/p>\n<p>The renovations have yielded a modern aesthetic that also appeals to prospective tenants in many industries in addition to high-tech, he said. \u201cWe designed the remodeled space to showcase the assets of the property. The combination of an older building exterior combined with a modern environment in the interior is attractive to many firms,\u201d he added.<\/p>\n<p>Following a sale in 2011, the building has been rebranded with a marketing campaign that included a new logo, brochure, and updated website to attract financially sound e-commerce and high-tech tenants to expand beyond its professional services base.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>E-commerce firm Borderfree.com expanded its quarters and extended its lease at 292 Madison Ave. for an additional seven years.<\/p>\n","protected":false},"author":1640,"featured_media":1004071880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21784,1600,21742,21747,21787],"tags":[],"class_list":["post-1004071879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brokerage","category-new-york","category-latest","category-office","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - 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