{"id":1004070793,"date":"2013-04-16T08:21:46","date_gmt":"2013-04-16T16:21:46","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004070793"},"modified":"2022-12-08T20:42:16","modified_gmt":"2022-12-09T04:42:16","slug":"stars-to-watch-2013-scott-hartstein-and-steve-milona","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-2013-scott-hartstein-and-steve-milona\/","title":{"rendered":"Stars to Watch 2013: Scott Hartstein and Steve Milona"},"content":{"rendered":"<p><strong>Co-Founders &amp; Principals, Case Real Estate Capital L.L.C.<\/strong><\/p>\n<p><em><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Hartstein_Scott.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004070858\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-2013-scott-hartstein-and-steve-milona\/cpe0513_stars_hartstein_scott\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Hartstein_Scott.jpg\" data-orig-size=\"288,432\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"CPE0513_stars_Hartstein_Scott\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Hartstein_Scott.jpg?w=288\" class=\"alignright size-full wp-image-1004070858\" title=\"CPE0513_stars_Hartstein_Scott\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Hartstein_Scott.jpg\" alt=\"\" width=\"288\" height=\"432\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Hartstein_Scott.jpg 288w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Hartstein_Scott.jpg?resize=200,300 200w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/a><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Milona_Steve.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004070862\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-2013-scott-hartstein-and-steve-milona\/cpe0513_stars_milona_steve\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Milona_Steve.jpg\" data-orig-size=\"288,432\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"CPE0513_stars_Milona_Steve\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Milona_Steve.jpg?w=288\" class=\"alignright size-full wp-image-1004070862\" title=\"CPE0513_stars_Milona_Steve\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Milona_Steve.jpg\" alt=\"\" width=\"288\" height=\"432\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Milona_Steve.jpg 288w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/04\/CPE0513_stars_Milona_Steve.jpg?resize=200,300 200w\" sizes=\"auto, (max-width: 288px) 100vw, 288px\" \/><\/a>Memorable Achievements<\/em>: Besides forming Case Real Estate Capital, the most memorable experience for Hartstein was to have the courage to walk away from \u201ca comfortable job with a paycheck\u201d to co-found his first company, SBL Capital, in 2003.<\/p>\n<p><em>What Others Say About Them<\/em>: When managing principal Sanford Herrick was looking to start a company, Hartstein and Milona \u201cwere the ones I went to.\u201d Hartstein is \u201cvery loyal and extraordinarily hardworking. He would walk through a wall for Steve and myself. \u2026 Steve\u2019s guidance on how to get things done is very valuable.\u201d \u201cThey get the job done with great judgment and great expertise.\u201d<\/p>\n<p><em>Secrets to Success<\/em>: \u201cKnow your market, know your market cold,\u201d said Milona. The borrower may look to you to be collaborative with him, so market knowledge is important.\u00a0 Also, \u201cknow your investors, and what they are interested in. Know your competition, and what differentiates you from your competition.\u201d Speed of execution, pricing and the ability to close are also secrets to success.<\/p>\n<p><em>Best Advice Received<\/em>: \u201cBe transparent with everyone\u2014the borrowers, the investors\u2014and not to sugar coat anything,\u201d said Milona. \u201cIt is very important that you be upfront. There is no reason to be opaque about anything.\u201d<\/p>\n<p><em>Advice to Others<\/em>: \u201cTreat everyone with respect and be friendly no matter who they are,\u201d said Hartstein. Very often in the real estate world, players are selectively respectful, depending on who will \u201chelp them get ahead,\u201d said Hartstein. \u201cThe fact is, you do not know who will be your white knight.\u201d In any case, to be respectful of everyone \u201cis the right thing to do,\u201d he said.<\/p>\n<p><em>\u2013 Keat Foong<\/em><\/p>\n<p><em>More details on the accomplishments of CPE&#8217;s 2013 <a href=\"https:\/\/digital.commercialsearch.com\/news\/publication\/?i=155625&amp;p=23\">Stars to Watch<\/a> appeared in the May 2013 issue.\u00a0<\/em><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Co-Founders &amp; Principals, Case Real Estate Capital L.L.C. Memorable Achievements: Besides forming Case Real Estate Capital, the most memorable experience for Hartstein was to have the courage to walk away from \u201ca comfortable job with a paycheck\u201d to co-found his first company, SBL Capital, in 2003. What Others Say About Them: When managing principal Sanford&hellip;<\/p>\n","protected":false},"author":755,"featured_media":1004070858,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21744],"tags":[],"class_list":["post-1004070793","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Stars to Watch 2013: Scott Hartstein and Steve Milona - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-2013-scott-hartstein-and-steve-milona\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stars to Watch 2013: Scott Hartstein and Steve Milona\" \/>\n<meta property=\"og:description\" content=\"Co-Founders &amp; Principals, Case Real Estate Capital L.L.C. Memorable Achievements: Besides forming Case Real Estate Capital, the most memorable experience for Hartstein was to have the courage to walk away from \u201ca comfortable job with a paycheck\u201d to co-found his first company, SBL Capital, in 2003. 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