{"id":1004068154,"date":"2013-03-05T07:46:16","date_gmt":"2013-03-05T15:46:16","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004068154"},"modified":"2022-12-06T22:29:49","modified_gmt":"2022-12-07T06:29:49","slug":"starwood-moves-global-hq-to-dubai-for-one-month-immersion","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\/","title":{"rendered":"Starwood Moves Global HQ to Dubai for One-Month Immersion"},"content":{"rendered":"

By Scott Baltic, Contributing Editor<\/em><\/p>\n

\"\"<\/a>

Al Maha Desert Resort & Spa, Dubai<\/p><\/div>\n

As of Sunday, about 10 top executives of Starwood Hotels and Resorts Worldwide Inc., including president\/CEO Frits van Paasschen, began a month-long relocation of the company\u2019s global headquarters from Stamford, Conn., to Dubai in the United Arab Emirates. Until April 5, Starwood\u2019s Senior Leadership Team will conduct day-to-day business from Dubai, where they will be joined for varying amounts of time by more than 200 other executives and managers for various meetings, a Starwood spokesperson told <\/span>Commercial Property Executive<\/em>.<\/span><\/p>\n

Among those meetings will be an investor event and Starwood\u2019s first General Managers Summit, of nearly 100 luxury hoteliers from around the world and representing Starwood\u2019s The Luxury Collection, St. Regis and W Hotels brands.<\/p>\n

Starwood executives and general managers from the United States, Europe, Asia and Latin America will travel to Dubai, almost 7,000 miles and nine time zones from the New York metro area. They will meet with associates, customers, owners and prospective developers in the UAE and also use Dubai as a hub for trips to destinations including Mumbai; Addis Ababa, Ethiopia; Jeddah, Saudi Arabia; Dushanbe, Tajikistan; and Kuwait.<\/p>\n

The month-long immersion follows a similar experience that Starwood conducted in China in 2011. Both aimed at \u201ccultivating a more global culture by understanding, appreciating and leveraging different societal perspectives and approaches to business and hospitality,\u201d according to the company.\u00a0<\/span><\/p>\n

\u201cWith 80 percent of Starwood\u2019s pipeline coming from rapidly growing markets, it is simply not possible to lead a truly global business from a boardroom in Connecticut,\u201d van Paasschen said in a release.<\/p>\n

The current relocation will be leveraged by social media as a way of involving the entire company, not just the C-level, in the experience, the spokesperson told CPE<\/em>. A Tumblr feed, \u201cBeyond the Boardroom,\u201d <https:\/\/starwoodhotels.tumblr.com> and an Instagram account <https:\/\/instagram.com\/starwoodbuzz> have been set up for this purpose.<\/p>\n

In a similarly wireless way, the spokesperson said, \u201cWhen we\u2019re in-market, very little time is spent in the office. Part of the value of \u2018being there\u2019 is in meeting face-to-face with developers, partners, employees and others, so we\u2019ll spend a lot of time in the field.\u201d<\/p>\n

\u201cWe build and strengthen invaluable relationships with developers, partners, sovereign wealth funds and associates in the market,\u201d she aded, \u201cand those relationships pay off in many ways.\u201d<\/p>\n

\u201cSpending time in China helped us learn a lot that we are now exporting to other markets, including the more mature ones,\u201d the spokesperson said, \u201cfor example, the importance of great design, innovations in mobile use and more. The traditional way of thinking is to bring expertise from established markets to emerging ones, but now it is often the other way around.\u201d<\/p>\n

\u201cFor example, traveling around China, we saw that travelers would book hotel rooms from their mobile devices while they were en route to their destination. This on-the-ground experience helped Starwood accelerate our own investment in our mobile web capabilities,\u201d the spokesperson concluded<\/p>\n

 <\/p>\n

Starwood touts itself as \u201cthe most global high-end hotel company,\u201d and not without reason. The company has 45 hotels and another 30 under development in the Middle East, including 14 hotels and another six in the pipeline in Dubai alone.<\/p>\n

It has plans under way to open new W hotels in Amman, Muscat and Abu Dhabi; a second St. Regis hotel in Abu Dhabi; St. Regis properties in Cairo and Amman; and a Luxury Collection hotel in the Emirate of Ajman. Overall, Starwood\u2019s Middle East footprint reportedly is set to grow by about 70 percent over the next five years.<\/p>\n","protected":false},"excerpt":{"rendered":"

As of Sunday, about 10 top executives of Starwood Hotels and Resorts Worldwide, including president & CEO Frits van Paasschen, began a month-long relocation of the company\u2019s global headquarters from Stamford, Conn., to Dubai. <\/p>\n","protected":false},"author":882,"featured_media":1004068170,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,16,21742,21747],"tags":[],"class_list":["post-1004068154","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-international","category-latest","category-office"],"acf":[],"yoast_head":"\nStarwood Moves Global HQ to Dubai for One-Month Immersion - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starwood Moves Global HQ to Dubai for One-Month Immersion\" \/>\n<meta property=\"og:description\" content=\"As of Sunday, about 10 top executives of Starwood Hotels and Resorts Worldwide, including president & CEO Frits van Paasschen, began a month-long relocation of the company\u2019s global headquarters from Stamford, Conn., to Dubai.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-05T15:46:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-07T06:29:49+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2013\/03\/Dubai.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"593\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Scott Baltic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\\\/\"},\"author\":{\"name\":\"Scott Baltic\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/61ac1450f3ffaa0e850b834c28526555\"},\"headline\":\"Starwood Moves Global HQ to Dubai for One-Month Immersion\",\"datePublished\":\"2013-03-05T15:46:16+00:00\",\"dateModified\":\"2022-12-07T06:29:49+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\\\/\"},\"wordCount\":615,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2013\\\/03\\\/Dubai.jpg\",\"articleSection\":[\"Featured\",\"International\",\"News\",\"Office\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/starwood-moves-global-hq-to-dubai-for-one-month-immersion\\\/\",\"name\":\"Starwood Moves Global HQ to Dubai for One-Month Immersion - 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