{"id":1004057214,"date":"2013-01-04T10:49:09","date_gmt":"2013-01-04T18:49:09","guid":{"rendered":"https:\/\/synd.yardi.com\/?p=92461"},"modified":"2020-04-15T21:20:12","modified_gmt":"2020-04-16T05:20:12","slug":"converse-to-relocate-hqs-on-bostons-lovejoy-wharf","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/converse-to-relocate-hqs-on-bostons-lovejoy-wharf\/","title":{"rendered":"Converse to Relocate HQs on Boston\u2019s Lovejoy Wharf"},"content":{"rendered":"<p style=\"text-align: justify;\"><em>By Veronica Grecu, Associate Editor<\/em><\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/synd.yardi.com\/wp-content\/uploads\/sites\/46\/2013\/01\/Converse-Logo-Red.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-92462\" title=\"Converse-Logo-Red\" src=\"https:\/\/synd.yardi.com\/wp-content\/uploads\/sites\/46\/2013\/01\/Converse-Logo-Red.jpg\" alt=\"\" width=\"292\" height=\"300\" \/><\/a>North Andover, MA-based sneaker giant Converse wrapped up 2012 with a deal for 186,525 square feet of space in the Hoffman Building, one of the structures on Boston\u2019s Lovejoy Wharf.<\/p>\n<p style=\"text-align: justify;\">The Nike subsidiary has officially closed the transaction less than a month since developers Beal Cos. and Real Cos. <strong><a href=\"https:\/\/www.commercialsearch.com\/news\/cities\/boston\/jv-seeks-approval-to-restart-stalled-lovejoy-wharf-project\/\">unveiled plans<\/a><\/strong> to redevelop the area along the Charlestown Bridge in the city\u2019s historic Bullfinch Triangle. As previously reported here, the development team will upgrade and expand the existing 11-story Hoffman Building located at 160 North Washington Street into a 241,000-square-foot office structure. A second facility located at 131 Beverly Street will also be redeveloped into a 14-story residential building with 104 condo units.<\/p>\n<p style=\"text-align: justify;\">Converse will occupy all but one floor in the Hoffman Building but, according to the <em><a href=\"https:\/\/bostonherald.com\/\" target=\"_blank\" rel=\"nofollow\">Boston Herald<\/a>,<\/em> the deal comes with a restriction that bans more than 45 shoe and clothing brands, such as Nike\u2019s direct competitors Adidas, Reebok and New Balance, from opening stores in Lovejoy Wharf\u2019s retail spaces.<\/p>\n<p style=\"text-align: justify;\">Robert Sheehan, research vice president at commercial real estate firm KeyPoint Partners of Burlington, told the <em>Herald<\/em> that while it is very unusual that an office lease has an exclusion including retail space, the restriction can easily be explained by the fact that Converse is a retail company and the measure is only meant to protect its territory.<\/p>\n<p style=\"text-align: justify;\"><a href=\"https:\/\/www.multihousingnews.com\/news\/market-snapshot-shortage-of-available-inventory-favoring-landlords-sending-vacancies-to-floor-in-boston\/1004060744.html\" target=\"_blank\" rel=\"nofollow\"><strong>Click here<\/strong><\/a> for more market data from Boston.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>North Andover, MA-based sneaker giant Converse wrapped 2012 up with a deal for 186,525 square feet of space in the Hoffman Building, one of the structures on Boston&rsquo;s Lovejoy Wharf.<\/p>\n","protected":false},"author":258,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1490,21742],"tags":[1815],"class_list":["post-1004057214","post","type-post","status-publish","format-standard","hentry","category-boston","category-latest","tag-national"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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