{"id":1004049754,"date":"2012-11-09T16:11:36","date_gmt":"2012-11-10T00:11:36","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004049754"},"modified":"2022-12-08T20:11:42","modified_gmt":"2022-12-09T04:11:42","slug":"emaar-properties-launches-two-m-u-projects-in-cairo","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/emaar-properties-launches-two-m-u-projects-in-cairo\/","title":{"rendered":"Emaar Properties Launches Two M-U Projects in Cairo"},"content":{"rendered":"<p><em>By Eliza Theiss, Associate Editor<\/em><\/p>\n<p><a href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2012\/11\/Emaar_Tureky_Boulevardi_Mall_Plaza.jpg\"><img loading=\"lazy\" decoding=\"async\" data-attachment-id=\"1004049758\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/emaar-properties-launches-two-m-u-projects-in-cairo\/emaar_tureky_boulevardi_mall_plaza\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2012\/11\/Emaar_Tureky_Boulevardi_Mall_Plaza.jpg\" data-orig-size=\"448,317\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Emaar_Tureky_Boulevardi_Mall_Plaza\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2012\/11\/Emaar_Tureky_Boulevardi_Mall_Plaza.jpg?w=448\" class=\"alignright size-medium wp-image-1004049758\" title=\"Emaar_Tureky_Boulevardi_Mall_Plaza\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2012\/11\/Emaar_Tureky_Boulevardi_Mall_Plaza.jpg\" alt=\"\" width=\"300\" height=\"212\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2012\/11\/Emaar_Tureky_Boulevardi_Mall_Plaza.jpg 448w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2012\/11\/Emaar_Tureky_Boulevardi_Mall_Plaza.jpg?resize=300,212 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><\/p>\n<p>Developer of the Burj Khalifa, Emaar Properties PJSC has recently launched two ambitious projects: the mixed-use Emaar Square in Uptown Cairo and Boulevardi in Cairo. Both projects were presented at Cityscape Global, the premier property exhibition that took place in Dubai earlier this month.<\/p>\n<p>Emaar Turkey, a subsidiary of Emaar Properties, has announced the development of Boulevardi, a more than 721,000 square foot mixed-use project in Istanbul\u2019s Anatolian side. Boulevardi will be Emaar\u2019s second project in Turkey, following the success of the Tuscan Valley community, located just 45 minutes from Istanbul\u2019s city center, featuring villas, villas suites, apartments, stunning views of the Marmara Sea and the Tuscan Shopping Arcade.<\/p>\n<p>Similar to Tuscan Valley, Boulevardi will also feature a mix of residential and commercial elements, though a larger scale.\u00a0 The Boulevardi master-planned community will contain more than 1,000 luxury homes, 1 190-key five star hotel, one of the largest shopping malls in Istanbul. The development will also have an office component and of course high-end leisure facilities.<\/p>\n<p>The trophy asset of Boulevardi will be the mall component. The largest on the Asian side of the city, the mall will feature some 400 stores, a Discovery Centre &amp; Underwater Zoo, a mega movie theatre complex, ice skating rink, family entertainment center and diverse\u00a0 dining venues. The shopping center\u2019s design will be reminiscent of The Dubai Mall.<\/p>\n<p>The development\u2019s architecture will be in congruence with Istanbul\u2019s overall feel. Homes will feature elements inspired by the Ottoman architecture and will be surrounded by sprawling tree-lined streets. Neighborhood squares will dot the community.<\/p>\n<p>Boulevardi is expected to be the next economic booster of the area, following the relocation of Turkey\u2019s Central Bank to the area that is also a transportation hub.<\/p>\n<p>The Dubai-based developer\u2019s second project to be announced is Emaar Square, an ambitious mixed-use project to rise in Uptown Cairo, also developed under Emaar subsidiary Emaar Misr\u2019s umbrella.<\/p>\n<p>Emaar Square, a $500 million investment will occupy close to 2.7 million square feet. It will feature Egypt\u2019s largest open mall, the luxurious The Address Hotel, serviced residences, office space all surrounded\u00a0 by 1,200 luxury single-family homes with landscaped garden and tree-lined streets. The development is expected to generate thousands of new jobs.<\/p>\n<p>Emaar Square\u2019s open mall will feature three\u00a0 avenues of retail and lifestyle opportunities: The Main Boulevard, The Fashion Walk and Entertainment Avenue.\u00a0 To be located on Fashion Avenue, The Address Hotel will contain 250 rooms, as well as serviced residences.<\/p>\n<p>Emaar Square will also feature a new business park. Superior quality office space will be located in buildings featuring a classical design and high-end business amenities. Luxurious restaurants, cafes and various leisure venues will surround the business hub.<\/p>\n<p>Uptown Cairo is a 43 million-square-foot self-contained luxury development located at Cairo\u2019s highest point, some 656 feet above sea level. It includes a business park, mall, resorts, spa, town center, villas, townhouses, apartments, villas, a world-class golf course and several other sports and leisure facilities, schools, healthcare facilities, places of worship. Uptown Cairo will be comprised of 11 villages. It has a price tag of $2.1 billion.<\/p>\n<p>Furthermore, Emaar Properties has recently signed a Memorandum of Understanding with the Iraqi Ministry of Construction &amp; Housing to jointly develop residential, tourism and commercial projects in Iraq. Emaar Properties, with its policy to increase its presence in emerging markets, will undertake commercial developments such as hospitality, shopping and retail projects, which will be finalized by the Iraqi Ministry of Construction.\u00a0 Moreover, Emaar will also involve its wholly-owned subsidiary Dawahi Development to realize value housing projects.<\/p>\n<p>The Iraqi economy has a projected growth of 12 percent for the current year. Also, \u00a0the country\u2019s capital budget is 35 percent higher in 2012 that the previous year, while the Iraqi government is pushing for infrastructure projects, earmarking a third of the budget for capital projects in a bid to attract foreign investments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Developer of the Burj Khalifa, Emaar Properties PJSC has recently launched two ambitious projects: the mixed-use Emaar Square in Uptown Cairo and Boulevardi in Cairo.<\/p>\n","protected":false},"author":49,"featured_media":1004049758,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21782,16,21783,21752,21742],"tags":[],"class_list":["post-1004049754","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-development","category-international","category-investment","category-mixed-use","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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