{"id":1004040065,"date":"2012-04-26T04:52:21","date_gmt":"2012-04-26T12:52:21","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004038720"},"modified":"2022-12-07T21:48:26","modified_gmt":"2022-12-08T05:48:26","slug":"600m-mixed-use-development-in-atlanta-suburb-gets-green-light","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/","title":{"rendered":"$600M Mixed-Use Development in Atlanta Suburb Gets Green Light"},"content":{"rendered":"

By Scott Baltic, Contributing Editor<\/strong><\/p>\n

Avalon, a $600 million, 87-acre mixed-use project to be developed in Alpharetta, Ga., by North American Properties, passed its last regulatory hurdle Monday night when the Alpharetta City Council approved the development.Touted as an \u201cexperience center\u201d by the Cincinnati-based developer, the project will combine high-end retail, restaurant, residential, office, hotel and public spaces, reportedly for the first time in the Southeast. The first phase will break ground in the fourth quarter of this year, Mark Toro, managing partner of North American Properties, told CPE<\/a><\/em>, and the project is scheduled to open in October 2013.<\/p>\n

So what makes Avalon an \u201cexperience center\u201d? Toro said that typical mixed-use developments<\/a> \u201cdo not focus on the hospitality aspect of the guest interaction the way an experience center does. Concierge, valet, lighting, music, events, activations and other opportunities to engage the resident, office worker, hotel guest and shopper are key differentiators.\u201d He cited several examples of conceptually similar properties: Santana Row, San Jose, Calif.; Americana at Brand, Glendale, Calif.; Kierland Commons, Scottsdale, Ariz.; and The Domain, Austin, Texas.<\/p>\n

NAP\u2019s strategy for Avalon holds that to better compete with e-commerce and get shoppers into stores, \u201cretailers must deliver a lifestyle brand experience. Mixed-use developments with energy and round-the-clock activity \u2026 amplify retailer efforts by making every guest\u2019s visit memorable.\u201d<\/p>\n

The retail component will be developed, leased, owned and managed by NAP and include roughly 559,000 square feet of shops, restaurants, a specialty grocery store (Whole Foods Market) and 14-screen movie theater (Regal Cinemas). \u00a0On the hospitality side, the plan calls for a 300-room full-service hotel, as well as a 175-room boutique hotel above retail.<\/p>\n

The office component will be developed, leased, owned and managed by Greenstone Properties, of Alpharetta, will include a 350,000-square-foot, 14-story office building; two 200,000-square-foot buildings; 85,000 square feet of office lofts above retail; and a 5,000-square-foot financial institution.<\/p>\n

NAP will develop, lease, own and manage 250 luxury rental residential units above retail with an average rent of $1,400. The project will include 150 one-bedroom and 100 two-bedroom units, all with high-end interior finishes and resort-style amenities for residents. And Monte Hewett Homes, of Atlanta, will build 132 townhomes and detached single-family homes with resident amenities that include a community pool, playground and clubroom.<\/p>\n

In addition, NAP says, 10 percent of Avalon\u2019s acreage will consist of public space. An area called The Plaza will have events and programming such as outdoor concerts, art in the park and family camp-outs. The Boulevard will feature \u201ccomfortable, shaded seating areas\u201d and three jewel-box restaurants with alfresco dining, a bocce court, chess tables and an outdoor fireplace. A \u201cjewel-box restaurant,\u201d Toro explained, is a very small format restaurant, wine bar or fast casual outlet.<\/p>\n

Avalon\u2019s financing, he said, will be \u201ctypical construction financing with a commercial bank to be determined.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Avalon, a $600 million, 87-acre mixed-use project to be developed in Alpharetta, Ga., by North American Properties, passed its last regulatory hurdle Monday night when the Alpharetta City Council approved the development.<\/p>\n","protected":false},"author":882,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21784,21781,21782,21808,21783,21752,21742,21785],"tags":[],"class_list":["post-1004040065","post","type-post","status-publish","format-standard","hentry","category-brokerage","category-corporate-real-estate","category-development","category-featured","category-investment","category-mixed-use","category-latest","category-property-management"],"acf":[],"yoast_head":"\n$600M Mixed-Use Development in Atlanta Suburb Gets Green Light - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"$600M Mixed-Use Development in Atlanta Suburb Gets Green Light\" \/>\n<meta property=\"og:description\" content=\"Avalon, a $600 million, 87-acre mixed-use project to be developed in Alpharetta, Ga., by North American Properties, passed its last regulatory hurdle Monday night when the Alpharetta City Council approved the development.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2012-04-26T12:52:21+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T05:48:26+00:00\" \/>\n<meta name=\"author\" content=\"Scott Baltic\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/\",\"name\":\"$600M Mixed-Use Development in Atlanta Suburb Gets Green Light - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"datePublished\":\"2012-04-26T12:52:21+00:00\",\"dateModified\":\"2022-12-08T05:48:26+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/61ac1450f3ffaa0e850b834c28526555\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"$600M Mixed-Use Development in Atlanta Suburb Gets Green Light\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/61ac1450f3ffaa0e850b834c28526555\",\"name\":\"Scott Baltic\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2022\/06\/Scott.jpg?w=96\",\"contentUrl\":\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2022\/06\/Scott.jpg?w=96\",\"caption\":\"Scott Baltic\"},\"description\":\"Scott Baltic has been a contributing editor with Commercial Property Executive since 2011 and also wrote for its predecessor, Commercial Property News. He started writing about CRE in 1988 for a group of Chicago-based publications and in 1989 became the editor of Midwest Real Estate News. After moving on from there in 1991, Baltic continued writing occasionally about real estate, for publications like the Chicago Sun-Times, National Real Estate Investor, Urban Land, Shopping Center World and Architect\u2019s Newspaper. He earned a master\u2019s in journalism from Northwestern University\u2019s Medill School of Journalism and has a bachelor\u2019s from North Park University.\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/scott-baltic\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"$600M Mixed-Use Development in Atlanta Suburb Gets Green Light - Commercial Property Executive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/","og_locale":"en_US","og_type":"article","og_title":"$600M Mixed-Use Development in Atlanta Suburb Gets Green Light","og_description":"Avalon, a $600 million, 87-acre mixed-use project to be developed in Alpharetta, Ga., by North American Properties, passed its last regulatory hurdle Monday night when the Alpharetta City Council approved the development.","og_url":"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/","og_site_name":"Commercial Property Executive","article_publisher":"https:\/\/www.facebook.com\/CPExecutive","article_published_time":"2012-04-26T12:52:21+00:00","article_modified_time":"2022-12-08T05:48:26+00:00","author":"Scott Baltic","twitter_card":"summary_large_image","twitter_creator":"@cpexecutive","twitter_site":"@cpexecutive","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/","url":"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/","name":"$600M Mixed-Use Development in Atlanta Suburb Gets Green Light - Commercial Property Executive","isPartOf":{"@id":"https:\/\/www.commercialsearch.com\/news\/#website"},"datePublished":"2012-04-26T12:52:21+00:00","dateModified":"2022-12-08T05:48:26+00:00","author":{"@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/61ac1450f3ffaa0e850b834c28526555"},"breadcrumb":{"@id":"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.commercialsearch.com\/news\/600m-mixed-use-development-in-atlanta-suburb-gets-green-light\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.commercialsearch.com\/news\/"},{"@type":"ListItem","position":2,"name":"$600M Mixed-Use Development in Atlanta Suburb Gets Green Light"}]},{"@type":"WebSite","@id":"https:\/\/www.commercialsearch.com\/news\/#website","url":"https:\/\/www.commercialsearch.com\/news\/","name":"Commercial Property Executive","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/61ac1450f3ffaa0e850b834c28526555","name":"Scott Baltic","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/","url":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2022\/06\/Scott.jpg?w=96","contentUrl":"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2022\/06\/Scott.jpg?w=96","caption":"Scott Baltic"},"description":"Scott Baltic has been a contributing editor with Commercial Property Executive since 2011 and also wrote for its predecessor, Commercial Property News. He started writing about CRE in 1988 for a group of Chicago-based publications and in 1989 became the editor of Midwest Real Estate News. After moving on from there in 1991, Baltic continued writing occasionally about real estate, for publications like the Chicago Sun-Times, National Real Estate Investor, Urban Land, Shopping Center World and Architect\u2019s Newspaper. He earned a master\u2019s in journalism from Northwestern University\u2019s Medill School of Journalism and has a bachelor\u2019s from North Park University.","url":"https:\/\/www.commercialsearch.com\/news\/author\/scott-baltic\/"}]}},"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004040065","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/users\/882"}],"replies":[{"embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/comments?post=1004040065"}],"version-history":[{"count":1,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004040065\/revisions"}],"predecessor-version":[{"id":1004615673,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/posts\/1004040065\/revisions\/1004615673"}],"wp:attachment":[{"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/media?parent=1004040065"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/categories?post=1004040065"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.commercialsearch.com\/news\/wp-json\/wp\/v2\/tags?post=1004040065"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}