{"id":1004039870,"date":"2012-03-22T04:11:00","date_gmt":"2012-03-22T12:11:00","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004037706"},"modified":"2022-12-08T22:07:15","modified_gmt":"2022-12-09T06:07:15","slug":"transwestern-goes-global-partners-with-bnp-paribas","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/transwestern-goes-global-partners-with-bnp-paribas\/","title":{"rendered":"Transwestern Goes Global, Partners with BNP Paribas"},"content":{"rendered":"

By Scott Baltic, Contributing Editor<\/strong>
\n

\"\"<\/a>

Larry Heard, Transwestern's president & CEO<\/p><\/div><\/p>\n

It\u2019s been said that until you meet the right person, you don\u2019t know how much you want to get married. Maybe that\u2019s how Transwestern feels, now that the Houston-based company, several of whose competitors have more aggressively expanded into international markets recently, has tied the knot with its global partner, Paris-based BNP Paribas Real Estate.<\/p>\n

The strategic alliance will focus on enhancing services to both companies’ clients in Europe, the Middle East, Africa, India and the United States. Transwestern brings to the alliance 1,700 employees serving approximately 1,300 institutional, corporate or investment services clients through offices in 31 markets across the United States.<\/p>\n

For its part, BNP Paribas Real Estate has a presence in 30 countries — 15 through wholly owned subsidiaries and 15 through alliances — across Europe, India and Middle East with approximately 3,400 employees in about 150 offices.<\/p>\n

Transwestern COO Mark Doran and West Coast president George Garfield will jointly lead Transwestern\u2019s activities related to the alliance. Both reportedly played \u201ca significant role\u201d in making the relationship happen.<\/p>\n

Asked why Transwestern only now broadened its ongoing expansion from national to international, President & CEO Larry Heard told Commercial Property Executive<\/em> that this move was driven primarily by client demand. \u201cWe felt we needed a global solution to offer to our tenant rep and corporate services clients,\u201d he said.<\/p>\n

The BNP Paribas alliance, Heard said, allows Transwestern to become \u201canother alternative\u201d in tenant advisory services internationally. \u201cIt will be a two-way street\u201d between Transwestern and Paribas, he said, but only the next two or three years will show whether the traffic flows more heavily in one direction than the other.<\/p>\n

The international part notwithstanding, Heard expects Transwestern\u2019s domestic business to roughly double over the next three years or so. Though the majority of that growth will likely come through existing offices, Heard envisions the company adding another three to five offices over the next several years.<\/p>\n

Transwestern had been looking for an international partner for a couple of years, Heard told CPE<\/em>, but \u201cfinding the right cultural mesh\u201d in a company with a heavy focus on client service was the key factor.<\/p>\n

\u201cThere is an undeniable trend toward globalization in business,\u201d he said, and the best futures will belong to companies that can connect with that. The alliance \u201cis a big move for us,\u201d Heard said, though he declined to suggest that it\u2019s necessarily more significant than Transwestern\u2019s opening of its first New York City office last year.<\/p>\n","protected":false},"excerpt":{"rendered":"

With the strategic alliance of Houston-based Transwestern and Paris-based BNP Paribas Real Estate, the two firms have positioned themselves to focus on occupier clients and enhanced services to the firms’ customers in Europe, the Middle East, Africa, India and the United States. <\/p>\n","protected":false},"author":1201,"featured_media":1004037161,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21781,16,21742,21785],"tags":[],"class_list":["post-1004039870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-corporate-real-estate","category-international","category-latest","category-property-management"],"acf":[],"yoast_head":"\nTranswestern Goes Global, Partners with BNP Paribas - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/transwestern-goes-global-partners-with-bnp-paribas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Transwestern Goes Global, Partners with BNP Paribas\" \/>\n<meta property=\"og:description\" content=\"With the strategic alliance of Houston-based Transwestern and Paris-based BNP Paribas Real Estate, the two firms have positioned themselves to focus on occupier clients and enhanced services to the firms' customers in Europe, the Middle East, Africa, India and the United States.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/transwestern-goes-global-partners-with-bnp-paribas\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-22T12:11:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T06:07:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2012\/03\/032212-Larry-Heard-Transwestern.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"219\" \/>\n\t<meta property=\"og:image:height\" content=\"209\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicholas Ziegler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/transwestern-goes-global-partners-with-bnp-paribas\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/transwestern-goes-global-partners-with-bnp-paribas\/\",\"name\":\"Transwestern Goes Global, Partners with BNP Paribas - 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