{"id":1004039830,"date":"2012-03-15T05:07:05","date_gmt":"2012-03-15T13:07:05","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/business-management\/managementstrategies\/stars-to-watch-rachel-rosenberg\/"},"modified":"2022-12-08T18:43:04","modified_gmt":"2022-12-09T02:43:04","slug":"stars-to-watch-rachel-rosenberg","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-rachel-rosenberg\/","title":{"rendered":"Stars to Watch: Rachel Rosenberg"},"content":{"rendered":"

Rachel Rosenberg, 34
\nExecutive Vice President & Partner
\nRKF<\/strong>
\n\"\"<\/a><\/p>\n

Rachel Rosenberg discovered real estate at 19, but she developed a love for the restaurant business even earlier. From her first restaurant job as a dishwasher at 14 to waiting tables to prep cooking, managing the floor and bartending, she ran the gamut of restaurant jobs and loved it. She was waiting tables while attending college in Wisconsin when she met Polacek Co. managing partner Max Rosanski, who invited her to interview with the company the next week, leading to an internship canvassing for the brokerage firm.<\/p>\n

She spent five years at the company, a year and a half as a retail broker, but a relocation to Los Angeles caused her to consider a career change. \u201c(But) I just couldn\u2019t turn it off,\u201d she said. She landed at local brokerage firm Sachse Real Estate (since acquired by Kennedy Wilson International) and built a client base by taking on \u201cwhatever clients I could\u201d and driving wherever they wanted so she could get to know the market. Still with a penchant for restaurants, she developed relationships with the likes of Le Pain Quotidien and Chipotle Mexican Grill.<\/p>\n

Two years ago, viewing a national platform as more advantageous, she moved to RKF\u2019s L.A. office. She is currently the exclusive L.A. broker for Chipotle, Le Pain, The Veggie Grill, Fig & Olive, Jersey Mike\u2019s Subs, Elevation Burger and Pei Wei Asian Diner and has worked with a variety of others. Last year, she leased more than $54.5 million worth of retail space.<\/p>\n

Memorable Achievements:<\/em> <\/strong>When Rosenberg started working on the Chipotle Mexican Grill account more than six years ago, someone told her she\u2019d probably do 20 deals with the restaurateur. Her immediate thought: Just 20? She set her sights on 33. Her 33rd deal with Chipotle took two years to complete but placed the restaurant in a \u201cgreat showplace,\u201d now under construction at Melrose and La Brea next to Pink\u2019s Famous Hotdogs. \u201cShe really helped put us on the map in L.A.,\u201d observed Ginny DiBias, real estate manager for Chipotle. Now well entrenched in the L.A. area, Chipotle has tapped her for another effort: developing a presence on the Las Vegas Strip.<\/p>\n

Rosenberg also took Fig & Olive to L.A. from New York and is now working on its third L.A. deal. And she expanded Veggie Grill from Orange County into L.A. with five deals, with a dozen more in the works. The restaurateur\u2019s focus on vegan comfort food makes it tough to introduce to landlords, but she terms it a \u201clabor of love\u201d and is working on expanding its presence from San Diego as far north as San Jose.<\/p>\n

Although restaurants are Rosenberg\u2019s passion, she has also wanted to expand her scope of experience, and has worked with retailers like Gap Inc.\u2019s Gap and Banana Republic brands and J.Crew. Always wanting to try her hand at a theater deal, she was excited to open Sundance Cinemas\u2019 first site in L.A. \u201cI wake up in the morning, and I can\u2019t wait to get started,\u201d she declared.<\/p>\n

Goals:<\/em> <\/strong>To help build RKF\u2019s L.A. office to the size and scale of its well-entrenched New York office.<\/p>\n

What Others Say About Her: <\/em>Ginny DiBias, real estate manager for the Chipotle Mexican Grill, first encountered Rosenberg when she was representing the landlord of a project where the restaurant ultimately decided to locate. Rosenberg, DiBias noted, was \u201csuch a tough negotiator and I had such a difficult time cutting this deal. She was really sharp, and I decided I wanted her on my team.\u201d DiBias finds her \u201csuper high energy,\u201d honest, trustworthy, clever, engaging, someone who thinks very strategically and knows the market intimately. Rosenberg\u2019s boss, RKF president of Southern California Robert Cohen, noted her \u201cinnate ability\u201d and \u201camazing intuition\u201d in understanding people\u2014what he says it takes to be a great broker. He called her a \u201cgreat listener, a student of the game in terms of being open-minded, listening, understanding clients\u2019 objectives, what they need and how they like to be serviced.\u201d He also praised her \u201cincredible relationships\u201d on both the landlord and tenant sides, in a relatively short period of time, and her \u201camazing\u201d level of creativity.<\/p>\n

Greatest Challenges: <\/em>Youth: She landed the Chipotle Grill when in her 20s, finding that the majority of brokers working on such national accounts are much older. Although her early start in business meant she had equivalent experience, she had to prove she was \u201chungry\u201d and knew what she was talking about.<\/p>\n

Secrets to Success: <\/em>\u201cI always say I was born lucky but have an innate sense of someone\u2019s purpose, their goals.\u201d An ability to cut to the chase very quickly. \u201cI don\u2019t like to waste people\u2019s time.\u201d An ability to assess clients\u2019 needs and requirements quickly. Energy and passion. \u201cI don\u2019t mind working 16-hour days; it\u2019s a 24\/7 business. No matter where I am, what I\u2019m doing, I\u2019m always thinking about it\u2014no matter what I\u2019m shopping for. People say, \u2018Don\u2019t you feel like you\u2019re always working?\u2019 Yeah. I love it!\u201d<\/p>\n

Best Advice Received: <\/em>Robert Cohen, president of Southern California for RKF, advised her to continually set her goals far enough out on the horizon that she is always reaching, stretching and growing. Also, don\u2019t just look at the deal at hand\u2014look at the tenant more broadly: What else are they doing, where else are they going to grow, what do they need, who else do you have in your Rolodex that you could introduce them to.<\/p>\n

Advice to Others: <\/em>\u201cYou can\u2019t go after a deal for money\u201d\u2014you need to be able to see beyond the immediate deal. If you do, people will respect and trust you, and that will bring more business. \u201cThe beauty of our business is that you never know who you\u2019re going to meet, where you\u2019re going to meet them and how they\u2019re going to bridge you to the next deal,\u201d so you should maintain an open mind when walking into a new situation. \u2014Suzann Silverman<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Rachel Rosenberg, 34, Executive Vice President & Partner, RKF<\/strong>
\nRachel Rosenberg discovered real estate at 19, but she developed a love for the restaurant business even earlier.<\/p>\n","protected":false},"author":1201,"featured_media":1004037412,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21744],"tags":[],"class_list":["post-1004039830","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"acf":[],"yoast_head":"\nStars to Watch: Rachel Rosenberg - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-rachel-rosenberg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stars to Watch: Rachel Rosenberg\" \/>\n<meta property=\"og:description\" content=\"Rachel Rosenberg, 34, Executive Vice President & Partner, RKF Rachel Rosenberg discovered real estate at 19, but she developed a love for the restaurant business even earlier.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-rachel-rosenberg\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2012-03-15T13:07:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-09T02:43:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2012\/03\/Rosenberg_Rachel.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"140\" \/>\n\t<meta property=\"og:image:height\" content=\"150\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nicholas Ziegler\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-rachel-rosenberg\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-rachel-rosenberg\/\",\"name\":\"Stars to Watch: Rachel Rosenberg - 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