{"id":1004039821,"date":"2012-03-15T04:34:50","date_gmt":"2012-03-15T12:34:50","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004037490"},"modified":"2022-12-08T18:01:33","modified_gmt":"2022-12-09T02:01:33","slug":"stars-to-watch-bryce-aberg","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-bryce-aberg\/","title":{"rendered":"Stars to Watch: Bryce Aberg"},"content":{"rendered":"

Bryce Aberg, 37
\nIndustrial Landlord & Investment Specialist
\nCassidy Turley BRE Commercial<\/strong>
\n\"\"<\/a><\/p>\n

Last May, Bryce Aberg closed the largest industrial deal in San Diego, bringing together buyer Westport Capital and seller Horace Properties on the $22.4 million trade of the 245,000-square-foot Center Pointe Business Park in El Cajon. In a worldwide search, the industrial institutional landlord representative and James Renner of Inland Pacific Commercial Properties had to sell institutional capital on a different market and a 50 percent-vacant-but-Class A property. That deal marked an end to a 14-month hiatus for industrial investment deals of that size in the region. \u201cIt was a difficult 14 months,\u201d Aberg recalled.<\/p>\n

And that was just one of Aberg\u2019s 2011 successes. In his second busiest year in revenue and largest in volume, the 11-year industry veteran closed 137 transactions totaling almost 1.3 million square feet and valued at $81 million in a market known for smaller distribution and research-and-development properties. Aberg built the largest industrial team in San Diego\u2014from two in 2006, when he recruited his younger brother Brant, the star employee in his father\u2019s residential brokerage business, to 10 people. Aberg\u2019s latest achievement: recruiting his top competitors, the CBRE Inc. industrial team of Dean Asaro and Andy Irwin.<\/p>\n

The property the team works with runs the gamut from biotechnology to regional industrial, manufacturing, distribution and R&D space, but clients include some top institutional names: TA Associates, RREEF, Clarion Partners, East Group, Bixby Land Co., American Property Enterprises, H.G. Fenton Co., LBA Realty, Harsch Investment Properties, C&W Capital, Westport Capital and Westcore Properties.<\/p>\n

Aberg, who spent three years after high school traveling the world as a professional surfer before earning his degree in business administration from the University of San Diego and still goes on surfing trips with his family twice a year, takes a methodical approach to business: Four years ago, he developed a flowchart process for evaluating every aspect of the business to ensure accountability to clients and fellow team members, with third parties tracking all outbound calls. \u201cAccountability is I think everything, and it\u2019s really helped me to where I am now,\u201d he declared.<\/p>\n

Memorable Achievements:<\/em> In addition to closing the Center Pointe deal, Aberg is proud of becoming president of the San Diego chapter of SIOR this year, the second youngest president in the chapter\u2019s history, and of his recruitment of the CBRE team. He is also proud of winning the 2010 Wolf Pack Award, Cassidy Turley\u2019s recognition for giving back to the company. Peer nominated and voted on by the company, \u201cit\u2019s one of the best awards I\u2019ve won,\u201d he noted.<\/p>\n

Goals: <\/em>Make a big difference in industrial real estate and expand his team\u2019s reach to dominate not just San Diego but the region.<\/p>\n

What Others Say About Him: <\/em>Having known Aberg since he was fairly new to the business, David Thomas, principal of LBA Realty, has been very impressed with his willingness to work hard in a not particularly glamorous field. His mantra then, Thomas related, was, \u201cYou know the job I\u2019m doing by how thin the soles of my shoes are.\u201d Now with an organized accountability system that tracks outbound calls and results, Aberg has proven himself a strong team manager and solid with research on distinct submarkets, as well as a good client manager, Thomas said.<\/p>\n

Greatest Challenges:<\/em> \u201c(I) wish there was one more day in the week. I really want to do a lot with my life, hit every possible goal I set for myself and my family, and I just wish there was enough time.\u201d<\/p>\n

Secrets to Success:<\/em> Accountability\u2014the strategic process of how he goes about the business. \u201cIt\u2019s not very secret\u2014I\u2019ve shared it with my competitors. No one wants to do it. You have to be regimented. You\u2019re accountable to yourself, the team and the client. \u2026 Accountability is, I think, everything in that it\u2019s really helped me to where I am now.\u201d Also, hard work. \u201cAnd there are no short cuts.<\/p>\n

Best Advice Received:<\/em> His mentor, executive managing director Rick Reeder, taught him to strive to be the best he can be and \u201cnever be complacent with what you\u2019re doing.\u201d He was also told: \u201cDon\u2019t focus on the money (or how others are doing); focus on the client, and the money will come.<\/p>\n

Advice to Others:<\/em> \u201cYou have to be patient\u2014strategically patient.\u201d You have to make opportunities happen, but you can\u2019t rush the process. Have a clear, defined goal of where you see yourself in five to 10 years and map out how you\u2019re going to get there. \u201cHaving little milestones where you pat yourself on the back is not a bad thing.\u201d \u2014S.S.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bryce Aberg, 37 Industrial Landlord & Investment Specialist Cassidy Turley BRE Commercial Last May, Bryce Aberg closed the largest industrial deal in San Diego, bringing together buyer Westport Capital and seller Horace Properties on the $22.4 million trade of the 245,000-square-foot Center Pointe Business Park in El Cajon. In a worldwide search, the industrial institutional…<\/p>\n","protected":false},"author":1201,"featured_media":1004037308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37301],"tags":[],"class_list":["post-1004039821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"acf":[],"yoast_head":"\nStars to Watch: Bryce Aberg - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/stars-to-watch-bryce-aberg\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stars to Watch: Bryce Aberg\" \/>\n<meta property=\"og:description\" content=\"Bryce Aberg, 37 Industrial Landlord & Investment Specialist Cassidy Turley BRE Commercial Last May, Bryce Aberg closed the largest industrial deal in San Diego, bringing together buyer Westport Capital and seller Horace Properties on the $22.4 million trade of the 245,000-square-foot Center Pointe Business Park in El Cajon. 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