{"id":1004023265,"date":"2010-09-20T21:47:33","date_gmt":"2010-09-21T05:47:33","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004023265"},"modified":"2022-12-05T15:55:18","modified_gmt":"2022-12-05T23:55:18","slug":"corenet-how-to-manage-real-estate-assets-during-economic-turmoil-ask-intel","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/corenet-how-to-manage-real-estate-assets-during-economic-turmoil-ask-intel\/","title":{"rendered":"CoreNet: How to Manage Real Estate Assets During Economic Turmoil? Ask Intel"},"content":{"rendered":"<p>September 20, 2010<br \/>\nBy Allison Landa, News Editor<\/p>\n<div id=\"attachment_1004023266\" style=\"width: 310px\" class=\"wp-caption alignright\"><a class=\"highslide\" href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/yellowcloud.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004023266\" data-attachment-id=\"1004023266\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/corenet-how-to-manage-real-estate-assets-during-economic-turmoil-ask-intel\/yellowcloud\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/yellowcloud.jpg\" data-orig-size=\"500,334\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"yellowcloud\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Courtesy Flickr Creative Commons user yellowcloud&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/yellowcloud.jpg?w=500\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/yellowcloud.jpg\" alt=\"\" title=\"yellowcloud\" width=\"300\" height=\"200\" class=\"size-medium wp-image-1004023266\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/yellowcloud.jpg 500w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/yellowcloud.jpg?resize=300,200 300w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1004023266\" class=\"wp-caption-text\">Courtesy Flickr Creative Commons user yellowcloud<\/p><\/div>\n<p>PHOENIX \u2013 Sunil Das had a message: Space matters, but cost matters too.<\/p>\n<p>The general manager and director at Intel Corp. saw his share of cost-cutting during the recession and was forced to make creative moves in order to handle the turbulence. He and colleague CW Liong, Intel\u2019s Asia real estate manager, shared their observations at CoreNet\u2019s Global Summit during a panel titled \u201cRightsizing Real Estate Assets During the Economic Storm.\u201d<\/p>\n<p>\u201cI would have loved to walk over to the wall and flip the switch that said reduce costs, but none of that existed,\u201d Das said. \u201cFortunately, my team and I were proactively looking at things that we knew we should be doing in case of a downturn. Those of you who have been in the real estate industry know what happens, right? Things go up \u2026 and guess what happens? Things go down. So we\u2019ve learned from the past and we were very cautious about how we were approaching our real estate portfolio.\u201d<\/p>\n<p>Geographic demand drove a great deal of Das\u2019s real estate-related decisions. A decade ago, Intel had about 70 percent of its real estate assets in the United States, but today that figure is down to 59 percent of the 54 million-square-foot portfolio, which covers 63 countries.<\/p>\n<p>In turn, Intel\u2019s Asian portfolio has doubled.<\/p>\n<p>\u201cMost of Intel\u2019s revenue, more than 70 percent, is from overseas,\u201d Das said. \u201cSo when you think of growth happening overseas, it kind of makes sense, doesn\u2019t it? The demand in Asia is phenomenal.\u201d<\/p>\n<p>There were many challenges to Intel\u2019s real estate portfolio, he said. These included major uncertainty in terms of world demand for Intel\u2019s chips, a sharp drop in profit, mounting pressure to drastically reduce cost, difficulties with stability and growth sustainability and optimizing and right-sizing of the global real estate portfolio following corporate right-sizing.<\/p>\n<p>So how did the company move ahead?<\/p>\n<p>It worked to protect shareholder value, while at the same time paying attention to control and compliance as well as employees\u2019 quality of life. Additionally, Intel focused on efficiency gain across organizations in terms of cost and operations while positioning real estate assets to meet long-term strategic corporate goals.<\/p>\n<p>\u201cIt\u2019s very easy to lose sight when it\u2019s (tumultuous),\u201d Liong said. \u201cAt Intel we need to have a big picture \u2026 These challenges are real. We had to get this off really quick by looking to the things that we have done in the past and what we can change to move forward.\u201d<\/p>\n<p>That includes planning to achieve global office utilization of 95 percent by 2012 along with lowering real estate cost by 30 percent from 2008 to 2010 and disposing of non-core assets, thereby reducing Intel\u2019s office portfolio by 2 million square feet.<\/p>\n<p>\u201cThe key message is that we have to be proactive in everything we have to do,\u201d Liong said. \u201cEvery effort counts.\u201d<\/p>\n<p>CoreNet\u2019s Global Summit continues through today. For up-to-the-minute observations from the conference, check out CPE\u2019s <a href=\"https:\/\/www.twitter.com\/cpexecutive\">Twitter feed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sunil Das had a message: Space matters, but cost matters too.<\/p>\n","protected":false},"author":936,"featured_media":1004023266,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,21742],"tags":[],"class_list":["post-1004023265","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CoreNet: How to Manage Real Estate Assets During Economic Turmoil? Ask Intel - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/corenet-how-to-manage-real-estate-assets-during-economic-turmoil-ask-intel\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CoreNet: How to Manage Real Estate Assets During Economic Turmoil? 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