{"id":1004023261,"date":"2010-09-20T21:00:47","date_gmt":"2010-09-21T05:00:47","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004023261"},"modified":"2022-12-03T04:05:56","modified_gmt":"2022-12-03T12:05:56","slug":"corenet-keynote-speaker-we-have-to-do-more-with-less","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/corenet-keynote-speaker-we-have-to-do-more-with-less\/","title":{"rendered":"CoreNet Keynote Speaker: &#8216;We Have to Do More with Less&#8217;"},"content":{"rendered":"<p>September 20, 2010<br \/>\nBy Allison Landa, News Editor<\/p>\n<div id=\"attachment_1004023262\" style=\"width: 235px\" class=\"wp-caption alignright\"><a class=\"highslide\" href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/jerekeys.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004023262\" data-attachment-id=\"1004023262\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/corenet-keynote-speaker-we-have-to-do-more-with-less\/jerekeys\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/jerekeys.jpg\" data-orig-size=\"480,640\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"jerekeys\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Courtesy Flickr Creative Commons user jerekeys&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/jerekeys.jpg?w=480\" class=\"size-medium wp-image-1004023262\" title=\"jerekeys\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/jerekeys.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/jerekeys.jpg 480w, https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/jerekeys.jpg?resize=225,300 225w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><p id=\"caption-attachment-1004023262\" class=\"wp-caption-text\">Courtesy Flickr Creative Commons user jerekeys<\/p><\/div>\n<p>PHOENIX \u2013 Efficiency is key as the nascent economic recovery continues to lift real estate tides. That\u2019s according to American urban studies theorist Richard Florida, who provided the keynote speech at CoreNet\u2019s Global Summit.<\/p>\n<p>\u201cWe have to do more with less,\u201d Florida told a packed room. \u201cWe have to create more real value. We have to remain closer to our customers and end users. We have to become more efficient. We\u2019re living through one of the deepest and most tumultuous economic transformations in all of human history.\u201d<\/p>\n<p>Focusing his address on the conference\u2019s theme \u2013 \u201cSpace Matters\u201d \u2013 Florida warned his audience that while the recovery is afoot, it\u2019s still staggering along.<\/p>\n<p>\u201cWe will not recover until we evolve a new (way) of using space,\u201d he said. \u201cWe have to build spaces and places that are not just a comfortable place to work, not just a reasonable place to work. \u2026 We have to build places and spaces that harness the creativity of our people. All of our people.\u201d<\/p>\n<p>Florida harkened to other times of economic turmoil, noting that two distinct things happen in these times: innovation and dramatic changes in the ways in which we work. That entails new ways of using space and geography, such as the suburbanization of the 1950s.<\/p>\n<p>\u201cWe dramatically change in periods of economic transformation. They\u2019re not great depressions. They\u2019re great resets,\u201d he said. \u201cIn these great resets we dramatically change the way we work. \u2026 It was the invention of a new way of using our space, our places, our geography. It was the rise of suburbanization. It was suburbanization which was the fix in space which propelled not only a new way of living \u2026 what it did was prime the pump of that industrial assembly line. It created the demand for the cars and washers and dryers that filled our homes. It changed the way we use our spaces and places.<\/p>\n<p>\u201cNow, who in Washington is talking about that?\u201d he asked. \u201cWho is thinking about the role of space in recovery?\u201d<\/p>\n<p>We have shifted from an industrial economy to one based on knowledge, Florida said, with the result not only a change in the use of space but in the necessity of tapping creative impulses in workers.<\/p>\n<p>\u201cLess than 10 percent of us today actually touch products in a factory,\u201d he said. \u201cThere is a new mode of production and it\u2019s one that we all share that is more basic than our physical labor. \u2026 Simply put, it\u2019s our human creativity.\u201d<\/p>\n<p>CoreNet\u2019s Global Summit continues through today. For up-to-the-minute observations from the conference, check out CPE\u2019s <a href=\"https:\/\/www.twitter.com\/cpexecutive\">Twitter feed<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That advice came from American urban studies theorist Richard Florida during CoreNet&#8217;s Global Summit.<\/p>\n","protected":false},"author":936,"featured_media":1004023262,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21808,21742],"tags":[],"class_list":["post-1004023261","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-featured","category-latest"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>CoreNet Keynote Speaker: &#039;We Have to Do More with Less&#039; - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/corenet-keynote-speaker-we-have-to-do-more-with-less\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CoreNet Keynote Speaker: &#039;We Have to Do More with Less&#039;\" \/>\n<meta property=\"og:description\" content=\"That advice came from American urban studies theorist Richard Florida during CoreNet&#039;s Global Summit.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/corenet-keynote-speaker-we-have-to-do-more-with-less\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2010-09-21T05:00:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-03T12:05:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/09\/jerekeys.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"480\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allison Landa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/corenet-keynote-speaker-we-have-to-do-more-with-less\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/corenet-keynote-speaker-we-have-to-do-more-with-less\\\/\"},\"author\":{\"name\":\"Allison Landa\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/0eb45390ae3124c14a919b7ec7bd2249\"},\"headline\":\"CoreNet Keynote Speaker: &#8216;We Have to Do More with Less&#8217;\",\"datePublished\":\"2010-09-21T05:00:47+00:00\",\"dateModified\":\"2022-12-03T12:05:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/corenet-keynote-speaker-we-have-to-do-more-with-less\\\/\"},\"wordCount\":470,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/corenet-keynote-speaker-we-have-to-do-more-with-less\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2010\\\/09\\\/jerekeys.jpg\",\"articleSection\":[\"Featured\",\"News\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/corenet-keynote-speaker-we-have-to-do-more-with-less\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/corenet-keynote-speaker-we-have-to-do-more-with-less\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/corenet-keynote-speaker-we-have-to-do-more-with-less\\\/\",\"name\":\"CoreNet Keynote Speaker: 'We Have to Do More with Less' - 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