{"id":1004018641,"date":"2010-03-30T08:04:31","date_gmt":"2010-03-30T16:04:31","guid":{"rendered":"https:\/\/www.commercialsearch.com\/news\/?p=1004018641"},"modified":"2022-12-08T12:25:19","modified_gmt":"2022-12-08T20:25:19","slug":"sperry-van-ness-implements-new-mobile-marketing-technology","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/sperry-van-ness-implements-new-mobile-marketing-technology\/","title":{"rendered":"Sperry Van Ness Implements New Mobile Marketing Technology"},"content":{"rendered":"<p>March 30, 2010<br \/>\nBy Allison Landa, News Editor<\/p>\n<div id=\"attachment_1004018642\" style=\"width: 160px\" class=\"wp-caption alignright\"><a class=\"highslide\" href=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/Gonzalo-Baeza-Hernandez.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1004018642\" data-attachment-id=\"1004018642\" data-permalink=\"https:\/\/www.commercialsearch.com\/news\/sperry-van-ness-implements-new-mobile-marketing-technology\/gonzalo-baeza-hernandez\/\" data-orig-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/Gonzalo-Baeza-Hernandez.jpg\" data-orig-size=\"500,375\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"Gonzalo Baeza Hernandez\" data-image-description=\"\" data-image-caption=\"&lt;p&gt;Courtesy Flickr Creative Commons user Gonzalo Baeza Hernandez&lt;\/p&gt;\n\" data-large-file=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/Gonzalo-Baeza-Hernandez.jpg?w=500\" src=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/Gonzalo-Baeza-Hernandez.jpg\" alt=\"\" title=\"Gonzalo Baeza Hernandez\" width=\"150\" height=\"150\" class=\"size-thumbnail wp-image-1004018642\" \/><\/a><p id=\"caption-attachment-1004018642\" class=\"wp-caption-text\">Courtesy Flickr Creative Commons user Gonzalo Baeza Hernandez<\/p><\/div>\n<p>Commercial brokerage firm Sperry Van Ness has begun using a mobile marketing platform known as Qonnect.mobi for its commercial property listings. The Irvine, Calif.-based company\u2019s downtown Chicago office is the first commercial real estate brokerage to implement this technology, using it to market 13,000 square feet of restaurant and retail space at Alta At K Station, a luxury high-rise development built by The Fitfield Companies.<\/p>\n<p>The Qonnect website describes the platform as \u201ca bridge that links your content with your audience and where data is collected.\u201d It is a mobile marketing platform that uses two-dimensional barcodes along with highly optimized mobile web pages for instant information delivery. In the case of Sperry Van Ness, this will provide consumers immediate access to property information including URL links to mobile pages, digital flyers, images, video, and contact information \u2013 all by scanning a bar code with any smart phone.<\/p>\n<p>\u201cTechnology has always been a key component to the success of this company,\u201d Sperry Van Ness president and CEO Kevin Maggiacomo said when announcing the news, \u201cand this new mobile marketing platform is a result of our efforts to improve our efficiencies in marketing our listings.\u201d<\/p>\n<p>Founded in 1987, Sperry Van Ness has nearly 1000 advisors in more than 150 locations. Its international operations provide brokerage, consultation, asset management, property management, leasing, accelerated marketing, and auction services.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Commercial brokerage firm Sperry Van Ness has begun using a mobile marketing platform known as Qonnect.mobi for its commercial property listings. <\/p>\n","protected":false},"author":936,"featured_media":1004018642,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[21742,21787],"tags":[],"class_list":["post-1004018641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-latest","category-technology"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sperry Van Ness Implements New Mobile Marketing Technology - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/sperry-van-ness-implements-new-mobile-marketing-technology\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sperry Van Ness Implements New Mobile Marketing Technology\" \/>\n<meta property=\"og:description\" content=\"Commercial brokerage firm Sperry Van Ness has begun using a mobile marketing platform known as Qonnect.mobi for its commercial property listings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/sperry-van-ness-implements-new-mobile-marketing-technology\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2010-03-30T16:04:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-08T20:25:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.commercialsearch.com\/news\/wp-content\/uploads\/sites\/46\/2010\/03\/Gonzalo-Baeza-Hernandez.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"375\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Allison Landa\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/sperry-van-ness-implements-new-mobile-marketing-technology\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/sperry-van-ness-implements-new-mobile-marketing-technology\\\/\"},\"author\":{\"name\":\"Allison Landa\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/#\\\/schema\\\/person\\\/0eb45390ae3124c14a919b7ec7bd2249\"},\"headline\":\"Sperry Van Ness Implements New Mobile Marketing Technology\",\"datePublished\":\"2010-03-30T16:04:31+00:00\",\"dateModified\":\"2022-12-08T20:25:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/sperry-van-ness-implements-new-mobile-marketing-technology\\\/\"},\"wordCount\":252,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/sperry-van-ness-implements-new-mobile-marketing-technology\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/wp-content\\\/uploads\\\/sites\\\/46\\\/2010\\\/03\\\/Gonzalo-Baeza-Hernandez.jpg\",\"articleSection\":[\"News\",\"Technology\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/sperry-van-ness-implements-new-mobile-marketing-technology\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/sperry-van-ness-implements-new-mobile-marketing-technology\\\/\",\"url\":\"https:\\\/\\\/www.commercialsearch.com\\\/news\\\/sperry-van-ness-implements-new-mobile-marketing-technology\\\/\",\"name\":\"Sperry Van Ness Implements New Mobile Marketing Technology - 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