{"id":1003788305,"date":"2008-04-10T12:00:00","date_gmt":"2008-04-10T20:00:00","guid":{"rendered":"https:\/\/64.70.41.235\/2008\/04\/10\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/"},"modified":"2022-12-04T14:10:36","modified_gmt":"2022-12-04T22:10:36","slug":"procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle","status":"publish","type":"post","link":"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/","title":{"rendered":"Procida Steps Down as Palisades Financial CEO, Plans to Focus on Repositioning Vehicle"},"content":{"rendered":"<p>William \u201cBilly\u201d Procida, a founding member of Palisades Financial, has left the real estate banking and advisory firm based in Fort Lee, N.J., and plans to focus on advising distressed projects and businesses.Procida sold his interests in the firm to the remaining five partners and resigned as chairman &amp; CEO. He will continue to be the largest investor in Palisades\u2019 two investment funds and will be an advisor to the firm and its remaining principals, Mark Zurlini, David McLain, Ira Bergstein, Jack Chimento and James Calvano. Financial terms were not released by Procida or the firm.\u201cAt Palisades, we are fortunate to have a very deep bench and the firm\u2019s day-to-day operations have been essentially managed by our five other partners for the past few years, so there will be no disruption to our operation,\u201d Calvano said in a release.Procida said he will revive William Procida Inc., a workout and repositioning vehicle he founded in 1995 after spending 16 years in his own development company and a year working for Donald Trump. In 2002, the company name was changed from WPI to Palisades Financial to better reflect the firm\u2019s diversification and growth. \u201cI started in this business 27 years ago fixing troubled projects. When I started Palisades, we fixed troubled projects,\u201d he noted in a separate news release. \u201cSeems like I should be able to get some work in this environment.\u201d Noting that Palisades\u2019 fund outperformed almost all its peers last year, Procida said, \u201cIt was the right time to sell out to management.\u201dPalisades has completed more than $2 billion in transactions in 14 states. In 2002, it launched its first equity fund, Palisades Regional Investment Fund I, which invested in transactions over $500 million. It has since launched a second fund and is raising $200 million for transactions ranging from $2 million to more than $50 million. The firm also originates bridge and mezzanine financing s secured by land and commercial real estate properties, invests in real property and acquires non-performing mortgages.Procida noted that average returns at Palisades have outpaced the S&amp;P, Dow Jones Industrial Average and the major REIT indexes by returning 17 percent this year. \u201cAfter 13 years at Palisades (including its predecessor WPI), and while I\u2019m only 46, I figured I had one last opportunity to challenge myself,\u201d Procida stated.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>William \u201cBilly\u201d Procida, a founding member of Palisades Financial, has left the real estate banking and advisory firm based in Fort Lee, N.J., and plans to focus on advising distressed projects and businesses.Procida sold his interests in the firm to the remaining five partners and resigned as chairman &amp; CEO. He will continue to be&hellip;<\/p>\n","protected":false},"author":1314,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37301],"tags":[],"class_list":["post-1003788305","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v23.4 (Yoast SEO v24.6) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Procida Steps Down as Palisades Financial CEO, Plans to Focus on Repositioning Vehicle - Commercial Property Executive<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Procida Steps Down as Palisades Financial CEO, Plans to Focus on Repositioning Vehicle\" \/>\n<meta property=\"og:description\" content=\"William \u201cBilly\u201d Procida, a founding member of Palisades Financial, has left the real estate banking and advisory firm based in Fort Lee, N.J., and plans to focus on advising distressed projects and businesses.Procida sold his interests in the firm to the remaining five partners and resigned as chairman &amp; CEO. He will continue to be&hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/\" \/>\n<meta property=\"og:site_name\" content=\"Commercial Property Executive\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/CPExecutive\" \/>\n<meta property=\"article:published_time\" content=\"2008-04-10T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-04T22:10:36+00:00\" \/>\n<meta name=\"author\" content=\"the Editors of Commercial Property Executive\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cpexecutive\" \/>\n<meta name=\"twitter:site\" content=\"@cpexecutive\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/\",\"name\":\"Procida Steps Down as Palisades Financial CEO, Plans to Focus on Repositioning Vehicle - Commercial Property Executive\",\"isPartOf\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\"},\"datePublished\":\"2008-04-10T20:00:00+00:00\",\"dateModified\":\"2022-12-04T22:10:36+00:00\",\"author\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/1d2a393e4a57d6d45707374e94ab4fef\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.commercialsearch.com\/news\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Procida Steps Down as Palisades Financial CEO, Plans to Focus on Repositioning Vehicle\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#website\",\"url\":\"https:\/\/www.commercialsearch.com\/news\/\",\"name\":\"Commercial Property Executive\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.commercialsearch.com\/news\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/1d2a393e4a57d6d45707374e94ab4fef\",\"name\":\"the Editors of Commercial Property Executive\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.commercialsearch.com\/news\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/4a1f01b65b63f52e71ac6af809a4afbf3c978600fbf7dee759ae70950f9604c7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/4a1f01b65b63f52e71ac6af809a4afbf3c978600fbf7dee759ae70950f9604c7?s=96&d=mm&r=g\",\"caption\":\"the Editors of Commercial Property Executive\"},\"url\":\"https:\/\/www.commercialsearch.com\/news\/author\/cpeadmin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Procida Steps Down as Palisades Financial CEO, Plans to Focus on Repositioning Vehicle - Commercial Property Executive","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.commercialsearch.com\/news\/procida-steps-down-as-palisades-financial-ceo-plans-to-focus-on-repositioning-vehicle\/","og_locale":"en_US","og_type":"article","og_title":"Procida Steps Down as Palisades Financial CEO, Plans to Focus on Repositioning Vehicle","og_description":"William \u201cBilly\u201d Procida, a founding member of Palisades Financial, has left the real estate banking and advisory firm based in Fort Lee, N.J., and plans to focus on advising distressed projects and businesses.Procida sold his interests in the firm to the remaining five partners and resigned as chairman &amp; CEO. 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