It turns out that the popular video-sharing Web site YouTube.com is not just for teenagers, amateur videos, celebrities and music. A group of commercial real estate brokers from Lee & Associates\u2019 Inland Empire Group is trying to get real estate on the popular website\u2019s viewer map as well.Scott Ostlund, a principal in the firm, discovered YouTube while looking at Razor motorcycles online with his young son. He then came across a YouTube video of a young boy riding the motorcycle. \u201cIt allowed me to see the product better than the sale brochure,\u201d Ostlund said. \u201cYou can see different things people do with it and get a better shot of the product. … Video brings you one step closer.\u201dOstlund noted that YouTube is interest-based and people will search for what they are passionate about\u2014whether skydiving or music videos. \u201cI\u2019m passionate about real estate and wanted to look at industrial buildings,\u201d he said, but a specific search yielded nothing. \u201cBut I believed there were others who lived and breathed real estate as well.\u201dAnd it was four months ago that he, along with fellow brokers Ken Jones and Barret Woods, started marketing properties on the website, starting with buildings at The Mountain Vineyards industrial park, at the corner of 6th St. and Charles Smith Ave. in Rancho Cucamonga, Calif. The video includes drive-by shots and a tour of the interior, which gives a potential buyer a feel for the building.Market reaction to the video has been positive, Ostlund reported, noting that ancillary coverage has gotten him calls from both potential buyers and other brokers alike. \u201cYou know that when the phone rings, people are aware of the project,\u201d Ostlund said. \u201cI can\u2019t say whether it\u2019s helped sales yet, but in a slowing real estate market, every little bit helps. You need to use all avenues.\u201dThe firm is now in the process of listing all of its buildings for sale on YouTube. Ostlund knows of at least one other broker who has followed suit, but thinks even more are coming. \u201cIt\u2019s where the world is going to go, he said. \u201cPeople will demand that.”<\/p>\n","protected":false},"excerpt":{"rendered":"
It turns out that the popular video-sharing Web site YouTube.com is not just for teenagers, amateur videos, celebrities and music. A group of commercial real estate brokers from Lee & Associates\u2019 Inland Empire Group is trying to get real estate on the popular website\u2019s viewer map as well.Scott Ostlund, a principal in the firm, discovered…<\/p>\n","protected":false},"author":1314,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[37301],"tags":[],"class_list":["post-1003783794","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n