Zillow and Truila Finally Merge, Form Zillow Group

After a exhaustive seven-month anti-trust review by regulators, the Zillow-Truila merger was finalized on February 17.   Zillow negotiated a $2.5 billion stock/swap merger and formed the Zillow Group that now includes Zillow, Truila, StreetEasy and HotPads. This merger created the largest online sales and rental market for residential property.

This is a pivotal day in online real estate and we couldn’t be more excited to welcome Trulia to Zillow Group,”  Spencer Rascoff, Zillow Group’s CEO, said about the acquisition. “Each of our brands share a consumer-first philosophy, and our powerful combination of insights and expertise will drive even greater innovation for consumers, empowering them with essential information they need to make critical financial decisions. Our combination will also enable real estate professionals to more efficiently and easily reach the nation’s largest audience of engaged buyers, sellers and homeowners, and extract even more value from their advertising.”

Paul Levine, previously Trulia’s chief operating officer, will now work as the pre

– See more at: http://chicagoagentmagazine.com/zillow-trulia-deal-complete-whats-move-inc-s-next-move/#sthash.kmv0jgSI.dpuf

 

 

 

This is a pivotal day in online real estate and we couldn’t be more excited to welcome Trulia to Zillow Group,”  Spencer Rascoff, Zillow Group’s CEO, said about the acquisition. “Each of our brands share a consumer-first philosophy, and our powerful combination of insights and expertise will drive even greater innovation for consumers, empowering them with essential information they need to make critical financial decisions. Our combination will also enable real estate professionals to more efficiently and easily reach the nation’s largest audience of engaged buyers, sellers and homeowners, and extract even more value from their advertising.”

Paul Levine, previously Trulia’s chief operating officer, will now work as the pre

– See more at: http://chicagoagentmagazine.com/zillow-trulia-deal-complete-whats-move-inc-s-next-move/#sthash.kmv0jgSI.dpuf

This is a pivotal day in online real estate and we couldn’t be more excited to welcome Trulia to Zillow Group,”  Spencer Rascoff, Zillow Group’s CEO, said about the acquisition. “Each of our brands share a consumer-first philosophy, and our powerful combination of insights and expertise will drive even greater innovation for consumers, empowering them with essential information they need to make critical financial decisions. Our combination will also enable real estate professionals to more efficiently and easily reach the nation’s largest audience of engaged buyers, sellers and homeowners, and extract even more value from their advertising.”

Paul Levine, previously Trulia’s chief operating officer, will now work as the pre

– See more at: http://chicagoagentmagazine.com/zillow-trulia-deal-complete-whats-move-inc-s-next-move/#sthash.kmv0jgSI.dpuf

This is a pivotal day in online real estate and we couldn’t be more excited to welcome Trulia to Zillow Group,”  Spencer Rascoff, Zillow Group’s CEO, said about the acquisition. “Each of our brands share a consumer-first philosophy, and our powerful combination of insights and expertise will drive even greater innovation for consumers, empowering them with essential information they need to make critical financial decisions. Our combination will also enable real estate professionals to more efficiently and easily reach the nation’s largest audience of engaged buyers, sellers and homeowners, and extract even more value from their advertising.”

Paul Levine, previously Trulia’s chief operating officer, will now work as the pre

– See more at: http://chicagoagentmagazine.com/zillow-trulia-deal-complete-whats-move-inc-s-next-move/#sthash.kmv0jgSI.dpuf

According to Chicago Agent Magazine, the finalization was “a pivotal day in online real estate and we couldn’t be more excited to welcome Trulia to Zillow Group,” as Spencer Rascoff, Zillow Group’s CEO, said about the acquisition. “Each of our brands share a consumer-first philosophy, and our powerful combination of insights and expertise will drive even greater innovation for consumers, empowering them with essential information they need to make critical financial decisions. Our combination will also enable real estate professionals to more efficiently and easily reach the nation’s largest audience of engaged buyers, sellers and homeowners, and extract even more value from their advertising.”

Zillow Group’s largest competitor is Move, Inc who operates NAR’s realtor.com.  Move is owned by News Corp (NASDAQ:NWSA), but is operated by the National Association of Realtors.  On Tuesday, Move said in a statement on the Zillow-Trulia deal that “Zillow’s year of the merge will be Realtor.com’s year of the surge. As our competitor grapples with the challenges of integrating two very similar businesses, Realtor.com will continue to provide the most accurate and up-to-date property listings in America, as well as the most valuable professional tools for brokers and agents.”

The multifamily / apartment listings on the platforms mentioned above are give it the commercial angle that makes this long-awaited mega-merger worth watching.

One Comments

  • Timothy Friars

    March 15, 2015

    Holy cow. I…uh…honestly I really didn’t think this would go through. Can someone please explain how this isn’t an antitrust issue? Man, just in shock over this…

    Reply

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