Using Google Earth For Property And Data Visualization: Three Great Examples

The data visualization business has long been critical to commercial real estate dealmaking. At the deal table, all the pro forma work, diligence and sales skill brought to bear can be for naught if, at the critical time, you’re still telling the client when you should be showing the client.

Today’s resources have lowered the barrier to data visualization in eye-popping ways.  There has been a wave of Google Earth maps joined with 3-d animation to produce sales tools showing space and property – here are three.

Chicago Growth Animation 1862-2014 

Midtown Manhattan, 1850s-2014

San Francisco Market Street Corridor 1877-2013

 

How Do I Use Google Earth For Data Visualization?

Got distance, area and 3D measurements on your desk?  Chance are you wouldn’t be in commercial real estate if you didn’t. Using Google Earth to visualize these begins with Google’s Google Earth Pro product, an offering of the tech giant that includes movie creation, measurements and mapping of multiple points and more.  Trial versions and free versions exist and are, as is often the case with Google technology, surprisingly powerful.

 

52 Comments

  • Audrey Abuan

    October 7, 2013

    Google never stops amazing me. Thank you everyone for putting in the time and research for the 3D city animation growth. Do you have a link for Edmonton Alberta?

    Reply
    • Wayne Grohl

      October 8, 2013

      Hi Audrey:

      Sorry, I don’t, at least I don’t have a link to a video produced using the underlying data. But I do know Google Earth covers Edmonton; that would be the right place to start. You probably want to download the Google Earth client at http://earth.google.com

      Cheers!

      WG

      Reply
  • Greg Angevine

    October 11, 2013

    These graphics were produced by Cube Cities, we’d be happy to share movies for any city in North America to show city growth animations and real estate data. Please visit our website to learn more. http://www.cubecities.com

    Reply
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  • Garry Haas

    October 16, 2013

    Great opportunity. Is the 3D application available for Minneapolis, MN and St. Petersburg, Fl? Thank you.

    Reply
  • Cathy Norman

    October 16, 2013

    This is fantastic for assisting our commercial agents for certain presentations!

    Reply
  • Aretha Hopkinson

    October 16, 2013

    I never knew about these blogs, I will absolutely be subscribing to a few of them! Great Job

    Reply
  • Donna Baker

    October 16, 2013

    Google Earth is useful for every kind of real estate. I use it before going to meet with a potential seller.

    Reply
  • Sheryl Lynn Johnson

    October 16, 2013

    Thanks for sharing this article Wayne! It’s really quite amazing how far technology continues to take us and improve our profession of real estate.

    Reply
  • DALINDA N AVILA

    October 16, 2013

    Impressive animation! Advanced technology certainly makes our presentations so impressive! Kudos and thanks for sharing!

    Reply
  • Steve Carruthers

    October 16, 2013

    The usefulness of Google Earth was always diminished for me in the past due to limitations on views it would produce. This new technology seems to have solved that problem completely and I think it will be very useful in the future.

    Reply
  • Chris Swanson

    October 16, 2013

    Very cool technology – would love to see this applied to residential growth, tracking urban sprawl, etc.

    Reply
  • Josh Jackson

    October 16, 2013

    Thank you for this great info! I had no idea this technology was available and I look forward to exploring it further.

    Reply
  • Ted Struhl

    October 16, 2013

    This is an incredible resource.
    Can it be done on a regional basis? Southeast Florida is my area of interest.
    If not, can regional msa’s be combined? EG palm beach, Fort Lauderdale, Miami
    Thank you!

    Reply
  • Jeanne Moyer

    October 16, 2013

    Loved seeing the growth of the cities. What a fantastic way to present development. I’ve always wondered what land looked like before a subdivision or PUD was built. Would Google Earth work for residential development to show the before?

    Reply
  • Terry westbrook

    October 16, 2013

    We have used it in the residential market for several years. Just talked to a builder about some land for sale and the first thing he said was “hold on while I pull it up on Google” with out even walking the property he gave me an offer. Great resource.

    Reply
  • Stelios Stylianou, P.A.

    October 16, 2013

    I agree with Audrey that Google just keeps on moving, shaking, growing and inspiring.

    Our world just got smaller while expanding the possibilities because of this technology.

    Reply
  • Kathy M

    October 16, 2013

    Technology is moving us forward by leaps and bounds with Google at the forefront of innovation. It anyone other than me finding it hard to keep current with it all?

    Reply
  • Bob Little Jr.

    October 16, 2013

    Looking at the data visualization allows you to see what direction Chicago has been growing and what the future may hold.

    Reply
  • Beth Hey

    October 16, 2013

    Great tool not only for commercial but also city infrastructure. Love the professional quality for presentation purposes.

    Reply
  • Heidi M. Ho

    October 17, 2013

    Wow. It’s amazing what technology can do.

    Reply
  • Ryan Criswell-Morse

    October 17, 2013

    Very good information. Thanks for the link!

    Reply
  • Steve Lauver

    October 17, 2013

    Cool product. Thanks for sharing.

    Reply
  • Valerie Anne Martinetti

    October 17, 2013

    Yet another valuable tool the digital age brings REALTORS – I like the 3D Google Image technology and definitely intend to incorporate this service in my presentations

    Reply
  • Mari Entwistle

    October 17, 2013

    What a wonderful tool. Thanks so much for sharing the link; I can’t wait to look into it.

    Reply
  • Valerie Anne Martinetti

    October 17, 2013

    I like the 3D Google Image technology and definitely intend to incorporate this service in my presentations

    Reply
  • Sam Relken

    October 17, 2013

    Google continues to amaze and inspire taking business to the next level. Thank you for the great info.

    Reply
  • Jeff Hill

    October 17, 2013

    Wow, this is amazing! I can’t wait to figure out how to start using it!

    Reply
  • casey moore

    October 17, 2013

    Use these products to further qualify properties, great time saver.

    Reply
  • June Tassillo

    October 17, 2013

    This is a great way to show clients the new technology that is available today. Very informitive for the commercial investor and also for homeowners as well. Thanks

    Reply
  • Anthony Damon

    October 18, 2013

    Now we just need to be able to interface seamlessly with our phones, cars, and this technology through Bluetooth.

    Reply
  • Kwee zhuset

    October 18, 2013

    Every now and then I used Google earth; However the 3D version is an opener. Thanks for sharing. By the way do you mind to share the link to the free version please?

    Reply
  • Mercedes Reyes-Rubin

    October 18, 2013

    Thank you for sharing this information about the Google Map technology in the commercial real estate. I would like to learn more about selling in the commercial properties in the near future and this is something I would like to sue in the future. Mercy Reyes-Rubin

    Reply
  • Donna Aronson

    October 18, 2013

    Wow I loved this I will go and use this just for the fun of it.
    I actually did it for my neighborhood because being a newer Floridian I was interested to see what my neighborhood was before!
    Google is great!

    Reply
  • Angela Thomas

    October 18, 2013

    This is just an amazing thing. Google Earth is on top of it.

    Reply
  • Damion Flynn

    October 18, 2013

    Always amazed at what people can do with the new technologies we have available to us. This is just plain out “cool” 🙂

    Reply
  • Kyle K

    October 19, 2013

    What an amazing look at this cool technology! I’ve known about Google Earth, but this is a very fresh take for applying it to RE business.

    Reply
  • Jennifer Holt

    October 19, 2013

    Thank you for the great information.

    Reply
  • Morrie Finkelstein

    October 19, 2013

    Wow! Google Earth sure has come a long way!

    Reply
  • Shannon

    October 20, 2013

    I agree with Chris. Would love to see this for residential urban sprawl predictions!

    Thanks!

    Reply
  • David Parker

    October 20, 2013

    Great article, very informative, now to put it to use!

    Reply
  • Allison Bernard

    October 21, 2013

    I have bookmarked this post to refer back to when preparing commercial real estate presentations.

    Reply
  • Jessica Kingsborough

    October 21, 2013

    Google does an excellent job helping us visualize things on a large scale. I’m am amazed by this!

    Reply
  • Derek Patti

    October 21, 2013

    These videos are amazing. Seeing the growth of these cities over time is really fascinating.

    Reply
  • Sonya Leonard

    October 23, 2013

    This really sets the bar for presentations for sure! Great visuals.

    Reply
  • Lawrence Mason

    October 24, 2013

    Google is just continually updating and providing more tools . These videos are great.

    Reply
  • Brett Bostrom

    October 24, 2013

    Great presentation. The potential with new mapping technology is mind blowing

    Reply
  • Marco Altieri

    October 25, 2013

    Google is always on top of technology Innovations.
    Excellent tools.

    Reply
  • Sean Collier

    October 27, 2013

    Yet another way to leverage technology in this ever changing market!

    Reply
  • Wyn Ray

    October 28, 2013

    Very impressive presentation to prospective buyers who can get a visual picture of how the commercial real estate landscape positively changes!

    Reply
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  • Jennifer

    October 30, 2013

    Great article, thank you.

    Reply

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