The Ultimate “Dirt Business” Domain Name Is Up For Sale

Domain Names

The commercial real estate business has long had its online counterparts: bustling markets in online development (aka web sites) and space rental (aka hosting) are each circulating many billions a year as the commercial internet moves into its third decade.  That includes the market for internet domain names, the closest thing the web has to a location-based property market.


The parallels between real estate and online real estate are far from perfect, but the two do share one immutable principle: location drives commercial property value. Online, the closest analogue to how physical location works in commercial real estate is expressed in the way brands and domain names work online. As a commercial property’s prime physical location attracts traffic and commerce, so to with the prime domain name, a word/brand that nobody needs to search for because it’s so memorable. Earning “mindshare” or high traffic online with an unforgettable domain name is akin to earning the favorable traffic patterns and proximities that only come with prime commercial real estate.

The market in internet domain names is a fascinating value laboratory. Wikipedia’s list of the 21 Most Expensive Domain Names is worth a look, demonstrating eye-popping sums, some of which makes sense, some of which are head-scratchers dating back to the first internet bubble of the late 1990s. The average price in dollars of the top 20 domain names at press time: $7.68 million 


In my opinion, the site best dedicated to the exchange of internet domain names is Flippa, itself a domain name based upon real estate slang (“flipper”). During a recent visit, I spotted the Flippa listing for and immediately thought of the real estate connotations. (Important note: I do not know the seller and have no relationship with the site — I just don’t commonly see a prime real estate domain name up for sale that often and thought it would make a neat post.)

Dirt Is A Four-Letter Word

At a premium in the domain name space are domains with few letters, as these were snapped up relatively early in the commercialization of the internet in the middle 1990s. is one of these, having been registered first in 1995.

Beyond its brevity, has brand value in multiple applications. Check out this fun excerpt from the sales listing: has so many applications, they are almost too numerous to list. As far as motivation, a four letter, top level domain name such as this only comes along once in a long while. Buyer Motivation comes from scarcity and the yearning for building a world class brand.

Here is list of potential “category killing” opportunities for the domain:

  • Celebrity Gossip
  • Political Gossip
  • Reputation Management
  • Cleaning Supplies 
  • Cleaning Services
  • Organic Supermarket
  • Organic Superstore
  • Outdoor Supplies
  • Tools
  • Vacuum Cleaner
  • Outdoor Superstore
  • ATV superstore
  • Dirt Bike superstore
  • Landscaping directory 
  • Landscaping supplies
  • Outdoor Contractors
  • Scandals
  • Motocross Superstore
  • Background Checks
  • Social Reputation 
  • Big Data
  • Adult
  • High Schools Sports
  • College Sports
  • Pro Sports
  • Sports Niche
  • Outdoor Niche

Did you notice which one they forgot? Land!

(Photo credit: ivanpw)

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