Browse Tag: twitter

It’s All

It was likely an accident but I may have learned a thing or two on my most recent trip to Las Vegas.  Strolling along from the roulette table to the virtual roulette table, then the ATM, I stumbled upon the 2013 Prudential HIT PLAY Convention being held at Caesar’s Palace. Realizing this is why NAR sent me here it was time to get to work and maybe attend a session or two.

Fidgeting through the program I noticed Terry Watson was holding his session called: Avoiding Road kill – Top 10 Stupid Things That Really Smart REALTORS® Do To Mess Up Their Lives™.  An active speaker on the NAR circuit, Terry is also an instructor for many NAR courses so I made a point to check it out.

A few subjects came up which should not be overlooked by our members, so I decided to share them below.

As a REALTOR® you need to:

1)      Look at yourself as a BRAND-   License your name. Yup, license then protect it. REALTORS® need to realize that their name is a brand. Protect the brand – look up every single photo of yourself on Facebook, including those in which you have been “tagged”. Look into getting reputation management and start a Yelp account in your name before someone else does.

2)      Get some Klout – Many of you may know about Klout, but did you know they have recently partnered with Bing and will now show your Klout score next to your name?  Klout has been touted as an online credit report on how much influence you have in the social media world. As unfair as this may seem to some there are fairly easy ways to raise your score. Getting interactions on twitter and Facebook and posting things that will get forwarded are two of the tips offered to raise your score.  Think grumpy cat.


vitameatavegamin (Photo credit: Sara_Coffey)

3)      Take care of yourself- Are you sick, stressed or tired? No, I am not selling you on a cure all pill or the latest in exercise equipment with assembly required, but I did want to share some of Terry’s suggestions- look at what you take in and do not allowing food sensitivities to control how you feel day to day. If affected, look into the food sensitivity test Alcat, watch documentaries on food production such as fork over knives, and read books such as Wheat Belly.

4)      Create an account – What is provides free personalized pages on the web where you link all of your social media and contact information in one clean platform- an online business card.  Terry seems to have found out about this site the same way I did –from Nobu Hata, NAR’s Director of Digital Engagement, and checking out his page here.

If you want to learn more about Terry Watson’s programs check out his website at .


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Will Twitter’s Move to Market Street Bring New San Francisco Deals?

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Checking on the commercial RE market in San Francisco shows a primary market dealing with the ever-shifting realities of tech and traditional economics. Whole swathes of the near-downtown area have struggled with vacancies and neighborhood perception problems, in some cases reaching far beyond the downturn of ’07-’08.

But when a market is blessed with lots of technology companies, growth remains the watchword.  In Vauhini Vara’s April 14th WSJ piece titled Market Street Looks For Twitter Revival, expectations are high concerning the relocation of social media tech company Twitter’s headquarters into a Market Street property that has lain dormant for years.

Picking up the story from where the excellent Bay Area Commercial Real Estate Blog left it last month, WSJ noted the elements that went into the deal, including a six-year payroll tax exemption:

While local business owners await Twitter’s arrival, that hoped-for rebound has yet to materialize. With crime and homelessness still rampant and storefronts boarded up, pedestrians remain wary of venturing too far west of the downtown shopping hub around the Westfield San Francisco Centre, a mall on Market between Fourth and Fifth Streets.

Yet the news of Twitter’s planned move to an enormous, nearly vacant building between Ninth and 10th Streets, long known as the San Francisco Mart, has energized city officials and small businesses working to improve the stretch of Market Street between Fifth and 10th Streets. The organizer of the Burning Man Festival, Black Rock Arts Foundation, also recently announced it would move to this part of Market.

Mr. Stender, who co-founded Huckleberry Bicycles with two friends, said they “recognized the potential of mid-Market” but Twitter’s move “will help it along much more than we could.”

Coming at around the same time are a spate of San Francisco tech business commercial property deals that point to sunnier days ahead for the city by the bay:

Zynga revived a development that had long sat vacant in Showplace Square. The biggest deal in 5 years when they signed.

Salesforce put their stake in the ground in Mission Bay, set to build their global headquarters in the storied and somewhat troubled development in Mission Bay. Add 5,000 workers to stay in the city and a huge lift to the Mission Bay.

Now Twitter is one step closer to reviving a large development at 1355 Market Street, and an entire submarket may benefit in the process. The Civic Center now won’t just be home to lawyers, judges, city gov employees and a generous sampling of SF’s more eclectic denizens. Twitter and its ostensible followers (so wish all the building owners and city officials) may just be the catalyst to revive another run down SF market.

Cheers to the city for getting this done. Hopefully the tax breaks won’t end with the big guns. The city is thriving because of the huge number of startups setting up shop here, and the more loyalty these founding teams have for the city, the more likely they will want to revive a market when their time comes.

Boom times?  Maybe not exactly. But the signs are unmistakable that San Francisco’s commercial property market still has some treats left in the portfolio.

Your Next Sales Meeting

One of the most important components of the Member Services position in NAR Commercial is finding effective ways of communicating all of the benefits of REALTOR® membership to its 75,000+ commercial real estate professionals.  It requires creativity and I will admit, it is one of my favorite responsibilities.  What is even more fun is when a REALTOR® finds new and creative ways to use their benefits making them more productive and hopefully saving them some time.

Dan Sight, CCIM and Vice President of Reece Commercial in Kansas City (also 2011 Chair of the NAR Commercial Committee) recently mentioned to me that he uses the Commercial Intelligence Podcasts and the On-Demand Webinars produced by NAR Commercial for his weekly sales meetings.  Used as tools for teaching, updating on the latest trends, advising on threats to the commercial real estate business and promoting leadership skills, these free tools for REALTORS® are being used by Dan and his team in a way that we did not originally intend.  No matter, it’s brilliant and we wanted to pass this tip on to you in the hopes that you will find your next sales meeting easier to plan and highly productive.

How are you using these benefits and others in your business?  Have you found unique ways to implement benefits that have made your life easier or your business more successful?  Let us know!  Send us and email or post a comment – we’d love to feature your ideas here on the blog.

Access the latest podcast, “The 3 Keys to Building Relationships” featuring Ravit Lichtenberg of UStrategy who speaks to the hows of integrating marketing and communications with online activities to enhance your role as an industry leader.

There are many archived podcasts and on-demand webinars produced by NAR Commercial for your use – your sales and staff meetings just got a bit easier for the year!  NAR Commercial publishes new podcasts and webinars every month so we’ll always keep you up to date.

Ustrategy website:




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The Great Broker Shakeout And Social Media

Commercial real estate is a collection of people. So what is the financial downturn doing to that collection? A recent post at NAI Global summed one aspect up well by pointing out that the commercial RE brokers who were never really committed to this industry are moving on. This kind of shakeup leaves behind two groups:

1) Older brokers who built their careers on the ability to network, make the essential contacts and to be a indispensable part of the local economic picture.

Image representing Twitter as depicted in Crun...

2) Younger entrants who are learning everything they can about how to do commercial RE in a market characterized at the same time by both great upheaval and incredible opportunity.

Much has been written about the upheaval.  But what is new about the modern marketplace that shows such potential?

For one thing, you!  You’re using social media – you’re reading this blog post.

There will never be a substitute for concentrated research on properties or markets, so don’t think that I’m saying that blogs, Twitter, Facebook and LinkedIn will supplant the hard information that commercial brokers need to be successful.

But it is absolutely true that social media tools have already profoundly changed the part of the business that, when mastered, will sustain a professional through decades and through whatever economic upheavals come.  I’m talking about the art of making contacts.

Take one example.  When you have a buyer or renter and they’re hot on a distressed office property that you know the FDIC is handling, you’re in a real jam. There’s no easy way to get that conversation started; you might place dozens of calls to a bank’s REO department and get nothing but runaround or silence.  One look at the bureaucracy of FDIC is enough to give you nightmares.  Time slips away and that buyer’s love cools – all on your watch.

But as shown in the NAR Commercial Technology and Intelligence Briefing Podcast for October,  social media can absolutely make all the difference to that scenario.  You can listen to Robert Hamman, advisor with Sperry Van Ness tell the story of how Twitter helped him get through the above by giving him the right contacts to do a deal – and then some.

That’s just one example of what kind of world is being left by the Great Broker Shakeout.  Lots of good news to be had – and plenty of ways to share it.