Many thousands of agents, managers and brokers use Facebook to great benefit in their commercial real estate careers. As with other social networking platforms, Facebook helps maintain the year-round business networking that professionals need. The cost in dollars is zero to set up a presence such as a page dedicated to your business, and millions of professionals have taken to the site to take advantage of the free networking.
It was likely an accident but I may have learned a thing or two on my most recent trip to Las Vegas. Strolling along from the roulette table to the virtual roulette table, then the ATM, I stumbled upon the 2013 Prudential HIT PLAY Convention being held at Caesar’s Palace. Realizing this is why NAR sent me here it was time to get to work and maybe attend a session or two.
Fidgeting through the program I noticed Terry Watson was holding his session called: Avoiding Road kill – Top 10 Stupid Things That Really Smart REALTORS® Do To Mess Up Their Lives™. An active speaker on the NAR circuit, Terry is also an instructor for many NAR courses so I made a point to check it out.
A few subjects came up which should not be overlooked by our members, so I decided to share them below.
Bret Hunsaker lives for new business. A 25-year commercial real estate pro active in the Atlanta Commercial Board of REALTORS®, Bret was named by the 3,000-member group 2010 REALTOR® of the year. What got him there was his talent and skill in acquiring new business, in national marketing and relationship building. The NAR Commercial Intelligence Briefing podcast sat down with Bret and got him to share some of his wisdom on how to do more commercial business.
I posed the question of our @commsource followers, “What is your #1 #CRE tip for colleague just starting on Twitter?
Here’s what they had to say..
@BoBarronCCIM: Follow those with influence and followers and just watch for a month or 2 – then start engaging.
@SB_CRE: Follow @SB_CRE. 😉 Just kidding. Follow @Michael_MBA, because he posts great links! (My note: DO follow @SB_CRE <- great content!)
Commercial real estate is a collection of people. So what is the financial downturn doing to that collection? A recent post at NAI Global summed one aspect up well by pointing out that the commercial RE brokers who were never really committed to this industry are moving on. This kind of shakeup leaves behind two groups: