Browse Tag: showrooming

Beneficiaries Of Showrooming: Showrooming Panic Is Overblown

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As a business trend and a disruptive force in retailing, e-commerce seems to move in only one direction: toward displacing brick and mortar retail business.  The line on e-commerce is that it upends all our industry’s careful research tying profitability to location, and that it promotes “showrooming”, where consumers, armed with smartphones and cutthroat price standards, use retail floor space only to browse products, placing the actual orders only when the lowest price has been found online  – even a couple of bucks and any competitor will do.

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Multichannel Retail Is Remaking Distribution Networks

Some big-box retail stores are over-illuminated.

Last month’s holiday season brought the seasonal retail push.  Coast to coast, goods moved at peak volumes, as they do more or less every year. But the radical change brought to retail by online shopping technology has, more than ever, redrawn the landscape in all areas of retail, from customer-facing to logistics and everywhere in between.

A recent Jones Lang LaSalle report put the number of retailers selling online at 92 percent, with 68 percent operating brick-and-mortar retail stores.   The past five years have seen increases in online sales for 80 percent of retailers, and some of those are pegged at 25 percent increases.

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