It’s always a pleasure to write about RPR, the incredible business advisory tool offered as a member benefit by NAR to its REALTORS®. In fact, I did just that at the recent RPR presentation at NAR Expo in New Orleans. But it’s double the pleasure when the pitch for RPR is summed up in a cool new animated short video targeted right at the commercial professional. RPR makes the work of matching the right locations to your clients’ business requirements easier and faster than ever before. Enjoy this clip — and create an account on RPR right here.
At NAR Expo 2014, commercial membership got a reminder that one of the industry’s most cutting-edge software tools doesn’t cost REALTORS® a dime. A fact made all the more impressive when Realtors Property Resource (RPR) is shown to deliver a depth of trade area data, customer analysis and population trends reliably and intuitively, enabling the commercial REALTOR® as a pathfinder for clients.
Emily Line, RPR’s Director of Commercial Services took the podium at the Expo to update the membership on the importance of partnerships and member feedback in the ongoing development of RPR and its utility to the commercial sector.
In short, it’s partnerships that feed the listings data into RPR – from CIEs and CIXs, CMLSs and other data vendors. Market, demographics, trends and population data come from other vendors
However, data alone does not a useful tool make. She spoke of another kind of partnership with RPR user-members, one critical to the continuous improvement of RPR, its core functions and enhancements. As it turns out, unlike most other commercial property database products, the experiences of RPR users are constantly, actively fed back into the software development process. This produces a software product that constantly evolves to be more valuable to the users that provide the feedback. It’s Emily’s job to facilitate that feedback, and to guide it into technical improvements.
“Our job is never done as far as building out the enhancements [which are] thanks largely to REALTOR® feedback. This is why it’s imperative to us that you not only get into the system and try it out, but that you don’t get discouraged. If something isn’t working for your business needs, call us, tell us.”
Not that features are usually missing — while RPR’s features are deep and sometimes it’s just a call to the team that’s needed to get used to something new to the user, the fact is that RPR being situated as a member benefit gives it a uniquely close and two-way relationship with its users. If you’re not taking advantage of RPR Commercial, you’re missing out on a whole range of business consulting capabilities that your clients could use at deal time.
If you haven’t investigated the REALTORS® Property Resource (RPR) by now, this is the perfect time to get an eyeful of this truly cutting-edge data and demographics tool from NAR. Help a business find the best place to locate using demographic, psychographic and spending data to identify areas with the most target customers for the retail business or desirable talent pool for office recruitment. Check out this video to learn more about your REALTOR® benefit!
When customer attributes drive location decisions, business success follows. But getting the right view of the right demographic sections is no easy task. RPR was built with the commercial client in mind at every stage, and it shows with every tool and drilldown capability. Learn more about the incredible RPR at the RPR Blog.
Only available to REALTORS®, RPR (REALTORS Property Resource) was created by NAR exclusively for its members — a source of comprehensive data about commercial property along with state-of-the-art analytics.
A commercial professional with over 40 years in the industry, Syd Machat shows how RPR puts the critical information clients need in the right place at the right time.
Check out this short clip and see how Syd makes RPR work for him in his rural Maryland marketplace — from producing snappy pro formas to accessing accurate plat and tax boundary map overlays and everything in between.