In a social media landscape dominated by Facebook, LinkedIn and Twitter, it’s easy to come to the conclusion that these networks define social media, and that efforts to network among stakeholders and professionals in the traditional, offline business sense — an activity that is utterly key to the commercial real estate business — should be centered on these three social media giants just because that’s where all the action is.
That conclusion would be wrong.
When trying to put the web into perspective, it’s important to remember that the web is young. Without the benefit of many decades of history to draw from, the web in many ways doesn’t know things about itself. Basic things. Like who is coming to your website and why.