The pop-up store — the short-term or temporary appearance of retail operations, inside or outside of traditional retail space — is a bona fide disruptive trend in retail space markets. With so many changing expectations reshaping what was once a predictable lock-em-up business formula, how can landlords and reps handle the upheaval? How can value be added, risk curtailed, and deals made?
The increase in temporary retail space is not chalked up to any single factor. Local and national economic factors, a surplus of vacant retail space, and a rise in business flexibility afforded by wireless mobile technology are all working to create a different kind of opportunity. Thinking past traditions like the five-year lease is a bare minimum.