Browse Tag: networking

Destination Los Angeles: Build Your Global Real Estate Business

destinationlosangeles

Global capital loves real estate. Attracted by its stability, performance and close indication of economic health, the wealth of the world sees real estate as a haven for growth. Opportunities abound for anyone looking out for them.

Making the transition from doing business in a single country to going international is not without its challenges, but as with any specialty, there are proven ways to get there. As always, networking and education top that list of ways. So, heads up: in October, Los Angeles will play host to a global real estate event packed full of both.

Destination Los Angeles is a special conference focused exclusively on working with global clients. Located just a few miles from downtown L.A. on October 2-3:

Destination L.A. will include:

The current lineup of speakers includes:

  • Jennifer Bodetto, the “Hollywood Feng Shui Master,” who has been featured on HGTV’s “Selling LA” show and authored books and articles on this ancient science of design principles.
  • Carmela Ma, CIPS, an international real estate practitioner since the 1970s, is a longtime CIPS instructor who has done business in dozens of countries and spoken around the world on a variety of business topics.
  • Ronald Wong, a political and communications strategist with more than 30 years of experience who has worked for Fortune 500 corporations and served in President Clinton’s Administration. Wong is an expert in targeted outreach, marketing and communications.

Destination LA takes place at the Pasadena Convention Center, nestled in between the city’s Old Pasadena and Playhouse Districts and located just a few miles from downtown Los Angeles. The Pasadena Civic Auditorium, which hosted the Emmy Awards for two decades, sits adjacent to the Destination LA venue.

Access to all events will be $175, though registration for the CIPS course, the networking reception and one-day global event can be purchased a la carte. To learn more about or to register for this event, visit bit.ly/destinationLA or contact Jamie Hu at 626/446-2115 or [email protected].

Commercial Podcast: Get Involved With Your Local Association

Leil Koch
Leil Koch, NAR Commercial Committee Chair

In the latest Commercial Connections Podcast: Alex Ruggeri interviews Leil Koch,  Chair of the 2014 NAR Commercial Committee and President of Equity One Real Estate. Leil is an international property specialist and former president of the Hawaiian Association and Maui Board of REALTORS.

When you’re willing to give your time and expertise to serve on local professional organizations, it’s a win for your local association and a win for your own career.  Networking only adds new relationships, and most new business comes from new relationships.

Listen to the latest Commercial Connections Podcast with Leil Koch here.

 

Sharing Links In Email: Still Social After All These Years

In a social media landscape dominated by Facebook, LinkedIn and Twitter, it’s easy to come to the conclusion that these networks define social media, and that efforts to network among stakeholders and professionals in the traditional, offline business sense — an activity that is utterly key to the commercial real estate business — should be centered on these three social media giants just because that’s where all the action is.

That conclusion would be wrong.

When trying to put the web into perspective, it’s important to remember that the web is young.  Without the benefit of many decades of history to draw from, the web in many ways doesn’t know things about itself.  Basic things.  Like who is coming to your website and why.

We’re not entirely in the dark about this — the area of marketing is called web analytics, and we learn much when we study it.

But because of the way the basic web technology works, we can’t learn everything we need to learn.

A recent article in Atlantic by Alexis Madrigal underscores how little we know by pointing out that a giant category of web traffic called direct traffic adds up to far more web traffic to your website than all the focus on the big social media networks would have us believe.    Below, he refers to it as “dark social”:

And then one day, we had a meeting with the real-time web analytics firm, Chartbeat. Like many media nerds, I love Chartbeat. It lets you know exactly what’s happening with your stories, most especially where your readers are coming from. Recently, they made an accounting change that they showed to us. They took visitors who showed up without referrer data and split them into two categories. The first was people who were going to a homepage (theatlantic.com) or a subject landing page (theatlantic.com/politics). The second were people going to any other page, that is to say, all of our articles. These people, they figured, were following some sort of link because no one actually types “http://www.theatlantic.com/technology/archive/2012/10/atlast-the-gargantuan-telescope-designed-to-find-life-on-other-planets/263409/.” They started counting these people as what they call direct social. 
 
The second I saw this measure, my heart actually leapt (yes, I am that much of a data nerd). This was it! They’d found a way to quantify dark social, even if they’d given it a lamer name! 
 
On the first day I saw it, this is how big of an impact dark social was having on The Atlantic. 
The web marketing world more often than not overlooks dark traffic, shrugging that the visitors must have gotten there by typing a whole URL or by clicking a bookmark.  But the far more compelling explanation is this: much of that web traffic is generated by the sharing of links by email.
Email, that business staple that we keep hearing is “dead”.  That our kids look at us funny for using.  That relatively boring, ancient application that calls for your attention for longer than a tweet or a “like” ever could.
What this means is if the listings, the research, the news we need to do our jobs appear to you to not lend themselves necessarily to Twitter or Facebook, or that your email distribution lists just seem to work — it’s not that you’re wrong.  It’s that Twitter and Facebook aren’t the only networking game in town.  Once you start counting properly, it turns out that good old email is just as social as they are.