Browse Tag: nar reach

REachⓇ Technology Accelerator: SendHub

Photo of slide at REach technology Accelerator

Business phone systems are expensive, physical and made to support one thing that fewer and fewer professionals rely upon every day: a fixed desk. The image of a real estate professional shackled to a cubicle is increasingly outdated as mobile and internet technology allows users ever-increasing power and range. It’s only natural that commercial real estate professionals would take advantage of any tools that allow them to meet clients, tenants, landlords and managers at key locations to make the face to face arrangements, showings and negotiations that all portfolios demand.

That said, smartphones alone don’t have the features that office phone systems do: auto-attendant, call transfer, and hunt, just to name a few. Agents and brokers work on teams, after all, and too often smart phones alone don’t support teams as well as fixed business phone systems do.

Send In SendHub

In the 2014 class of REachⓇ companies who show best in breed technology solutions for the real estate industry, one company stood out as an ideal solution in this problem space: SendHub.  It’s a virtual business phone system that requires no hardware, can be configured in mere minutes,  and brings business phone system features to the Android and iPhone in your pocket.

Addressing the NAR Expo 2014 with this offering was SendHub co-founder John Fallone .

“Traditional phone systems don’t work in real estate,” began Fallone.  “94% of agents end up using their mobile phone.  65% of calls to agents go to voice mail and 70% of clients are unhappy with the way their agent communicates with them. ”

The reason: traditional phone systems are built for a desk and don’t give the tools and features that agents need to do business.

“We bring a business phone to your cellphone,” explained Fallone.  SendHub works as an app installed onto your smartphone. Fallone illustrated a customer story where an agent had three phone lines that go to one phone: his personal line, his business line and a marketing line.

“When a call comes in on his business line, his SendHub app pops up so he knows he has a business call coming in.  But on his third line, he uses it to create text message marketing campaigns that he can manage straight from his phone or from the computer.”  In this way, one phone serves three purposes elegantly.

SendHub also sports collaboration features that keep track of constantly flowing information – updates to contracts, floor plans and the like, for example.  File transfer is supported, as is threading of conversations/calls so that who got what when is clearly viewable on the phone itself or on a web browser.  The features of SendHub are too many to get into here, but a look at the company website will be a rewarding exercise.


In another life, I was what they call a “phone phreak” — I built, repaired and installed telephone systems for small business. Knowing what I know about those hardware products and about voice over internet (VOIP) applications, I have for years wondered when someone would develop a VOIP application that brought PBX (business phone) services to smart phones.  After my visit to NAR Expo 2014, I’m not wondering any longer: SendHub is here.

Get To Know Deductr

Deductr CEO John JT Thomas

(Above: Deductr CEO John JT Thomas talks expense tracking and maximizing tax deductions)

Drop by booth 1404 in the upcoming NAR Expo to find the latest and greatest tool for protecting your money: Deductr.  Deductr is a terrific business expense tracking app with unique features.  What’s more, the company is a  NAR 2014 REach designee.

What is NAR REach?

A unique program of mentorship and education for startup companies in the real estate space, NAR REach has a special mission to help companies connect with the real estate industry by picking the best of breed technology startups and established firms with the greatest growth potential.  Check out NAR REach’s 2014 portfolio — including Deductr — here. 

Special Pricing Offer

To learn about Deductr, click to view a streaming video aimed at NAR members including mention of a great special pricing offer.

For a limited time, you can get special pricing on Deductr: click this link and sign up!