This not-so-simple question is often overlooked in commercial property dealmaking, and it can cost us dearly as brokers. Getting a listing is one thing, but getting a buyer is something else entirely. How do you know where to look for a buyer if you don’t really know why the owner wants to sell, what the owner would take to make the deal, what terms are on the table and which ones aren’t?
Unless you ask some tough questions and provide your client with some counseling, you won’t find out, and it will cost you both.
In today’s session at NAR 2011, Ted Blank CCIM, SEC, EMS led a group of majority commercial practitioners through the wide range of ways that brokers can maximize client benefits. Client benefit certainly includes the sale of a property, but the risks of focusing on selling, on pursuing a cash deal are great. Ted says “Bad economic times make counseling more important. 10-15 years ago we controlled the information, so we would get the phone call first. Now people use the internet. You can get data and information on the web, but you can’t get knowledge and information, so that means we have to focus on the people side of the business.”
Ted says that counseling means brokers should want to know:
- Why do you want to sell this great property?
- What are the benefits of owning it?
- What’s wrong with owning it?
- What is your client going through personally?
- What is your client going through professionally?
Is cash king? Not necessarily. Ted points out that cash is popular, but not the only way to get a property sold by a long shot – and it can be the most costly.
“You may be looking for a buyer, but what you really want is a taker. If a cash deal is the only deal we’re considering, then price can only fall as we try to make it happen.”
Among the alternatives to cash deals:
- Buyers with notes
- Buyers with property
- Buyers with property in distant geography
- Adding cash or notes to equity – even up to the full amount of the price
- Professional services in exchange
- Preparing To Lease Buildings And Represent Tenants: Richard Muhlebach At NAR Annual 2011 (commercialsource.com)
- Sneak Peek At Commercial Programming in Anaheim at NAR Annual 2011 (commercialsource.com)
- NAR 2011 Commercial Programming Preview: Getting Started In Commercial Brokerage (commercialsource.com)