It’s monumentally important for any business open to the public to make sure it appears on Google Maps. It’s such a big deal that property management and commercial leasing professionals are adding consulting and value-added services to help tenants get that critical chore accomplished. It’s not a fire-and-forget process, either: keeping your Google presence in presentable shape is tightly tied to maintaining a business’s general online presence. It goes far beyond filling out forms and establishing accounts — online presence management is a holistic, ongoing maintenance process that touches everything your business does online and off. That is, if you’re doing it right.
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