One of the most important components of the Member Services position in NAR Commercial is finding effective ways of communicating all of the benefits of REALTOR® membership to its 75,000+ commercial real estate professionals. It requires creativity and I will admit, it is one of my favorite responsibilities. What is even more fun is when a REALTOR® finds new and creative ways to use their benefits making them more productive and hopefully saving them some time.
Dan Sight, CCIM and Vice President of Reece Commercial in Kansas City (also 2011 Chair of the NAR Commercial Committee) recently mentioned to me that he uses the Commercial Intelligence Podcasts and the On-Demand Webinars produced by NAR Commercial for his weekly sales meetings. Used as tools for teaching, updating on the latest trends, advising on threats to the commercial real estate business and promoting leadership skills, these free tools for REALTORS® are being used by Dan and his team in a way that we did not originally intend. No matter, it’s brilliant and we wanted to pass this tip on to you in the hopes that you will find your next sales meeting easier to plan and highly productive.
How are you using these benefits and others in your business? Have you found unique ways to implement benefits that have made your life easier or your business more successful? Let us know! Send us and email or post a comment – we’d love to feature your ideas here on the blog.
Access the latest podcast, “The 3 Keys to Building Relationships” featuring Ravit Lichtenberg of UStrategy who speaks to the hows of integrating marketing and communications with online activities to enhance your role as an industry leader.
There are many archived podcasts and on-demand webinars produced by NAR Commercial for your use – your sales and staff meetings just got a bit easier for the year! NAR Commercial publishes new podcasts and webinars every month so we’ll always keep you up to date.
Ustrategy website: www.ustrategy.com