How can college football and listings data combine to help out commercial real estate professionals?
Once upon a time, access to listings was the largest missing piece of commercial property marketing. Today, depending on the market, a decent supply of listings is almost a given on the web. Nowhere moreso than at CommercialSource.com, naturally.
Solving one problem only gives rise to another. We have more access to more data than ever before. What we now need is to know what to do with all those listings. How do we turn data and information into knowledge and wisdom?
One way to describe a commercial property market research is to call it an effort to watch the flow of things – people, tenants, dollars, attention, construction. And when we look at markets nationally, we are looking for fixed locations where these flows converge — especially in secondary markets not known for their powers of economic concentration.
Coldwell Banker Commercial’s College Bowl Property Finder is a great example of how to pattern property searches around places of convergence and economic importance in secondary and tertiary markets.
Searching for commercial properties for sale or lease nearby to 35 games in 30 different cities was never made easier than it is here. Use it for ad hoc economic analysis in dozens of different ways – hospitality analysis, comps, cap rate thumbnails – or plot an investment strategy centered on the economic impacts represented by the bowl games to the surrounding community.
(“Communities” would be more accurate. In one case, I found this tool’s idea of “nearby” a little optimistic — should the Fiesta Bowl in Glendale, AZ really be listed as “nearby” to 138 miles-distant Flagstaff, AZ? Then again, better to have too much data than too little, right? )
Tools like CBC’s College Bowl Property Finder will only grow in number across the business as time goes on and the industry continues to find ways of turning listings into gold, saving practitioners time and sparking imaginations across the marketplace.
- Coldwell Banker Turns 105 Years Young Happy Birthday (longboatkeyflorida.wordpress.com)
- Slide show: Most expensive college towns in the U.S. (bizjournals.com)