New ideas in commercial real estate are emerging to help us with age-old business challenges. Brokers have more tools than ever to aid in gaining information on markets and properties and to build networks. But how many truly new ways to add value come along? How can we serve our communities How creative can we really get in this industry?
To put it another way, what can be made part of the deal that is new, that captures the imagination, serves a mutual need and differentiates one broker from the next? How can we make deals special?