Browse Tag: ambience

Retail And Office Mood-Makers Muzak To Get New Name

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Technology’s power to reshape commercial property operations has been at work for decades.  We observe the waves of change in e-commerce as if nothing similar had ever happened before, but the fact is that the electronic era has constantly produced new realities for the commercial property industry to adopt,  adapt or ignore at its peril.

The idea that background music of a certain tone adds value to retail and office spaces is an old and proven one.   When I saw that Muzak, the company most identified with providing that element is changing its tune, ditching its 79 year-old name, I looked into the company’s history and found a mix of commercial psychology, marketing and music that we take for granted in any store or office walkthrough today.

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