ROI on RPR for Commercial Real Estate
REALTORS® face the challenge of technology-empowered consumers and investors who rely on research from multiple sources in order to educate themselves. The Realtors Property Resource™ (RPR™) https://www.narrpr.com/ was created to offer a comprehensive source of information for the exclusive benefit of NAR REALTOR® members. Properly implemented, the RPR will result in the industry’s most powerful information source, making REALTORS® more efficient, and allowing brokers and agents to focus on customer service, generating more opportunities for the exchange of real property.
Realtors Property Resource, LLC is a wholly-owned corporation of NAR and its members. Returns from its investment in RPR’s technologies are intended solely for NAR’s members. No listing, seller or property level data will be released from the system, and there will be no consumer access of any kind. RPR is authorized to produce two analytic products via license agreements with participating MLS/CIE, one of which includes the list price of a property.
As of March 1, 2011 the RPR system is contracted in 225 MLSs representing over 370,000 REALTORS® and live in 94 markets across the country with 240,000 REALTORS® active. RPR is currently in development of its Commercial application with release targeted for Q3-Q4 2011. The Charlotte Region Commercial Board of REALTORS® created a task force to work with RPR staff; Beta testing begins this Summer. Benefits to commercial practitioners are:
- REALTOR®-only access to nationwide parcel centric data sets on over 147 million properties, including public records and tax assessment data, liens and mortgage information, deeds and the industries largest database of foreclosure information, schools, flood maps, geo-point and aerial mapping features, community, census, demographic and psycho-graphic information, all at no charge, all in one place.
- Customized Commercial user profiles, property displays and reporting features specifically created to express Commercial data sets.
- Works with your MLS or CIE to integrate localized active and off-market data with RPR’s robust nation-wide datasets.
- RPR has no public or consumer access, keeping REALTORS® central to the process of property information and provides a number of valuable reports which can be generated by agents and broker for the benefit of the consumer.
Visit the RPR web-site blog.narrpr.com/info for more information.