REachⓇ Technology Accelerator: SendHub

Photo of slide at REach technology Accelerator

Business phone systems are expensive, physical and made to support one thing that fewer and fewer professionals rely upon every day: a fixed desk. The image of a real estate professional shackled to a cubicle is increasingly outdated as mobile and internet technology allows users ever-increasing power and range. It’s only natural that commercial real estate professionals would take advantage of any tools that allow them to meet clients, tenants, landlords and managers at key locations to make the face to face arrangements, showings and negotiations that all portfolios demand.

That said, smartphones alone don’t have the features that office phone systems do: auto-attendant, call transfer, and hunt, just to name a few. Agents and brokers work on teams, after all, and too often smart phones alone don’t support teams as well as fixed business phone systems do.

Send In SendHub

In the 2014 class of REachⓇ companies who show best in breed technology solutions for the real estate industry, one company stood out as an ideal solution in this problem space: SendHub.  It’s a virtual business phone system that requires no hardware, can be configured in mere minutes,  and brings business phone system features to the Android and iPhone in your pocket.

Addressing the NAR Expo 2014 with this offering was SendHub co-founder John Fallone .

“Traditional phone systems don’t work in real estate,” began Fallone.  “94% of agents end up using their mobile phone.  65% of calls to agents go to voice mail and 70% of clients are unhappy with the way their agent communicates with them. ”

The reason: traditional phone systems are built for a desk and don’t give the tools and features that agents need to do business.

“We bring a business phone to your cellphone,” explained Fallone.  SendHub works as an app installed onto your smartphone. Fallone illustrated a customer story where an agent had three phone lines that go to one phone: his personal line, his business line and a marketing line.

“When a call comes in on his business line, his SendHub app pops up so he knows he has a business call coming in.  But on his third line, he uses it to create text message marketing campaigns that he can manage straight from his phone or from the computer.”  In this way, one phone serves three purposes elegantly.

SendHub also sports collaboration features that keep track of constantly flowing information – updates to contracts, floor plans and the like, for example.  File transfer is supported, as is threading of conversations/calls so that who got what when is clearly viewable on the phone itself or on a web browser.  The features of SendHub are too many to get into here, but a look at the company website will be a rewarding exercise.


In another life, I was what they call a “phone phreak” — I built, repaired and installed telephone systems for small business. Knowing what I know about those hardware products and about voice over internet (VOIP) applications, I have for years wondered when someone would develop a VOIP application that brought PBX (business phone) services to smart phones.  After my visit to NAR Expo 2014, I’m not wondering any longer: SendHub is here.

One Comments

  • Carl

    November 12, 2014

    I run a small landscaping business and needed a phone system that I could use on the go. I learned about virtual phone systems not too long ago and decided to go with one myself recently. It’s been great being able to use my smartphone as my business phone, but still not needing to give out my personal number! Thanks for the read Wayne.


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