NAR 2011 Commercial Programming Preview: Getting Started In Commercial Brokerage

Robert McComb

Everybody who’s in commercial real estate got their start somewhere.  Get yours in Anaheim at NAR’s REALTORS® Conference & Expo Nov. 11-14 by attending Robert McComb’s talk “Getting Started in Commercial Brokerage” (Friday 11/11 10:30-12:00 Room 206 AB).

Some residential markets are in recovery, some remain soft.  One sure thing is that change is here and managing it using skill and knowledge is key to success no matter what part of the broader industry you’re working in.  Developing the skills necessary to focus on commercial RE is a big part of managing change in these uncertain times.

Speaker Bob McComb thinks the time was never better for residential practitioners to meet the commercial RE needs of their community:

“Now is the time for residential agents to expand their skill sets into commercial.  Previous barriers are gone, new tools once reserved for commercial are now available to everybody.  While we don’t know how long the residential market will stay soft, we know that it’s a good idea to learn how to ask your clients about their commercial needs.”

Bob’s talk will cover a long list of ways to start that conversation, right down to specific questions and approaches for residential brokers to use to “break the ice” and look for ways to add value to the commercial deal needs of your market’s many players.

Bob’s years as a California-based REALTOR® providing CRE training to all sides of the business is brought to bear in his talk.  And one theme:

“There’s a quote by Jim Rohn that I’d like to get out there,” said Bob.   “‘You must either modify your dreams or magnify your skills‘”   

magnifying glass

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