Customizing WordPress For The Commercial Real Estate Pro

The WordPress blogging platform is hugely popular in real estate (for instance, you’re reading a WP blog right now!) and professionals in commercial real estate are in a rush to learn the ins and outs of creating and styling WordPress blogs. This technical session at NAR’s 2010 Annual was led by Kelley Koehler of focussed on the styling part of the blog experience – also known as the dark and mysterious (not really) CSS, or Cascading Style Sheets.

CSS is that part of the WordPress blog that defines colors, text styles, fonts, and positions on the screen of various things.  For example, here at’s blog, it’s in the CSS file (a simple text file called style.css) that we spell out such things as how much screen space our content takes up (measured in pixels).  Make a change in a single line of text and we can change, say, the background color here at CommSource blog from white to some other color.

Session Q&A also touched on a common point of misunderstanding among the newly interested in WordPress.  WordPress can be run and hosted for free at – but in order to have full control over every aspect of the site, hosting it in is not sufficient.  Instead, the blog needs to be moved (migrated) to a hosting provider such as GoDaddy or 1&1 or Bluehost  – for a small ongoing hosting fee.  Don’t worry about that requirement whe getting started, though – it’s easy enough to start blogging for free at and to later move to a self-hosted solution when you need to without losing any of your content or work or investment.

The session handout for Kelley’s session can be downloaded here – and the entire session’s recording can be obtained from PlaybackNAR.


  • Duke Long

    November 8, 2010

    Barrier to entry>>zero
    Time and effort>>>needed
    Opinion and expertise to your market>>>priceless!

  • Dave Lewand

    November 9, 2010

    helpful link – the difference between WordPress.COM and WordPress.ORG:

    creGROW works with small- to mid-sized commercial real estate companies in customizing a very simple, flexible and editable CRE template with low annual hosting fees.

  • Ma Real Estate Attorneys

    November 10, 2010

    Really it is a nice blog, I would like to tell you that you have given me much knowledge about it.

  • Aris Papas

    November 11, 2010

    Thanks for this post. I have a hard time finding good content related to this subject when searching most of the time.


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