Commercial Brokers And Green Buildings: Know Your Basics

When it comes to green buildings, most commercial real estate brokers are in a bind.  They have the trusted business relationships, they have the ear of the clients, and they’re positioned to stay put.  But adding value to deals is harder than ever when the buildings themselves demand more and more from their handlers.

Changes in technology affect all stakeholders – brokers, property managers, and owners – in a increasing number of ways.  Technology changes in building controls, new goals in sustainability and energy efficiency, new regulations and the rise of the smart electrical grid all add up to headaches for the average commercial broker.  Whether under the heading “green” or “smart”, brokers are caught without enough information about the new trends and struggle to add value.

Part of this is because what architects and engineers used to handle exclusively – usually at build time – is now an ongoing process that absolutely impacts bottom lines on property deals.  New technologies affect all the areas that brokers traditionally advise on – leases, pro formas, financing.   While brokers aren’t supposed to become experts in technology, the days where a couple of cliches about green this or smart that just don’t cut it any more.

NAR Commercial has put out a great podcast that addresses the basics in green technology in an interview with Tom Shircliff of Intelligent Buildings Incorporated.  As a strategic consultant to key stakeholders, it’s Tom’s job to keep CRE pros aware of green/smart building terminology and some tech too – just enough to add value to a deal. Check it out here. And don’t fear the new: make it work for you!

Leave a Reply